Myntra Introduces Myntra Minis, a Revolutionary Short-Form Video Platform to Enable Discovery of Fashion and Beauty Trends and Launches
Myntra has introduced Myntra Minis, its signature short-form video platform, as a part of the 18th edition of its marquee fashion festival, End of Reason Sale. The industry-first feature is inspired by the popular format of snackable videos (~ 1 min) typically


