Pronto, India’s 10 minute house help service, today announced $2 million USD in funding led by Bain Capital Ventures. With these funds, Pronto will open new hubs, expanding their service area across Gurgaon.
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India’s domestic services market has over 50 million workers, but greater than 90% are informally employed. The acute disorganization of the labor market makes it difficult for consumers to find workers. When groceries and hot food can be delivered in eight minutes, consumers now expect everything to be quick. Due to the informality of the market, finding domestic help can take weeks to months.
Pronto allows users to book house help through their app with three different timing options: Instant (10 minutes), scheduled ahead or recurring. Services include cleaning, laundry and chopping vegetables. With the tap of a button, a verified and trained professional will show up in uniform at your doorstep.
“Workers and consumers are disadvantaged by disorganization in India’s domestic labor market. Workers suffer from income instability and consumers aren’t able to get the services they need,” said Anjali Sardana, founder and CEO. “The average Pronto Professional earns 2-3x more in the first month after joining. We are building a win-win-win business.”
Pronto’s business model flips gig work on its head, eschewing the commission-based model in order to provide income stability to its Pronto Professionals with guaranteed hours. This also unlocks better service for customers, with retention rates higher than typical on-demand services. Pronto operates 24/7 with their 10-minute guarantee and users who opt for Pronto’s daily services can select a specific Pronto Professional to show up every day.
The company plans to open 10 new hubs over the next 90 days. The company recently launched their second hub in the Galleria Market area of Gurgaon. Over the next three months, Pronto also plans to hire 700 Pronto Professionals and 50 corporate employees across operations and engineering.
“Pronto is transforming one of India’s largest and most disorganized labor markets by delivering reliable, on-demand domestic services at the speed modern consumers expect — and doing it with workers in mind,” said Ajay Agarwal, partner at Bain Capital Ventures. “We’re excited to back Anjali and the Pronto team as they rapidly build the default platform for trusted house help across India.”
About Pronto
Pronto is India’s 10-minute house help service. Based in Gurgaon, the company provides house help on demand. To learn more, visit https://withpronto.com.
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