Tilaknagar Industries’ flagship brand Mansion House Brandy became the world’s fastest-growing brandy and the second-fastest-growing alcoholic beverage brand, across categories, globally in the year 2022. Mansion House Brandy recorded an impressive year-on-year growth of 57.8 percent in 2022, ranking second in the list of top 30 fastest-growing brands across segments as per “The Millionaires’ Club 2023” report released by international trade journal Drinks International.
The Millionaires’ club is an annual listing that features alcoholic beverage brands from around the world that register sales volumes in excess of one-million in nine-litre cases.
According to the report, Mansion House Brandy achieved sales of 7.1 million cases in 2022 as against 4.5 million cases in 2021. In the overall global rankings for the ‘Brandy and Cognac’ category, Tilaknagar Industries’ Mansion House brandy ranked third.
The company’s second premium brandy brand, Courrier Napoleon also featured in Drinks International’s The Millionaires’ Club 2023 report with a robust 43 per cent growth.
Mr Amit Dahanukar, Chairman and Managing Director, Tilaknagar Industries said, “We have always been passionate about brandy as a product category. The remarkable performance of both our brandy offerings is a pointer to the immense potential the brandy segment holds in the region. Our brandy-first approach coupled with new product innovations has helped us jazz up the segment.”
In FY23, Tilaknagar Industries launched India’s first premium flavoured brandy under its flagship brand Mansion House and unveiled Mansion House Reserve French Style Brandy, the premium variant of Mansion House Brandy. These products have been well-received in the market and are being instrumental in imparting a new verve to the Brandy space.
Further, the company tapped a clutch of new and nascent brandy markets, especially in the East and the Northeast, that offer a huge opportunity for category expansion.