The Prestige Group
Unprecedented times call for exceptional measures. As the world continues to battle the COVID-19 pandemic, businesses across the globe are exploring new strategies to adapt to the ‘new normal’. Prestige Group, India’s leading real estate developer, paved the way for virtual launches with the launch of their first-ever property in Goa – Prestige Ocean Crest on 08 August 2020, followed in quick succession with the launch of Prestige Primrose Hills in Bengaluru on 22nd August 2020.
The property launches are a small yet significant step in the revival of the industry that is well poised to accelerate India’s economic recovery.
Speaking at the launch of Prestige Primrose Hills, Mr. Irfan Razack – CMD, Prestige Group, said, “I remember reading a poster many years ago that said, ‘If you don’t like something, change it. And if you can’t change it, change the way you think about it’. That’s essentially what all of us at Prestige have been doing since the pandemic transformed our world. As market leaders, we have been constantly adapting to the ever-changing dynamics of the environment we live in today.”
Through virtual site tours, video calls and innovative visualisation, Prestige Group empowers consumers to make informed property purchase decisions. The adoption of VR ensures that customers don’t feel cheated of the property buying experience that they are accustomed to. For those who are not so tech-savvy, Prestige Group has dedicated executives trained to handhold customers through the virtual process.
“Resilience is about accepting the new reality and having the courage to dream. At Prestige, we have a business continuity plan in place and a workforce that is committed to our shared vision. Once we get back on track, growth is certain. Real estate will continue to be the finest long-term and stable investment asset,” noted Mr. Razack.
“Located off the bustling Kanakapura Road, at walking distance from the Metro Station, Prestige Primrose Hills is a beautiful property that comes with all amenities that make it completely self-sustained. An additional highlight of this property is that we will be selling select units at 1% GST,” he concluded.
About the launch
Virtual launch 101
Located off Kanakapura Road in the beautiful suburb of Banashankari, Prestige Primrose Hills is a residential community that offers a serene, high-quality lifestyle, with one and two-bedroom homes set in 15 towers that are spread across an expansive 15-acre site. The 1-BHK homes are priced at INR 30L onwards.
About Prestige Group
Prestige Group, one of the leading real estate developers in the country, has a legacy of over three decades in real estate development. It has diversified business models across the Residential, Office, Retail, and Hospitality segments with operations in 12 key locations in India. As of 31 March 2020, the Group has completed 247 projects with developable area of 134 mn sft and has 45 ongoing projects across segments, with total developable area of 52 mn sft. Further it has 57 mn sft under planning and holds a land bank with potential developable area of over 27 mn sft. The company has been graded CRISIL DA1 by CRISIL and also enjoys credit rating of ICRA A+. The consolidated turnover of the company for the year ended March 31, 2020 is INR 82433 Mn.