To strengthen its consumer connect in India, Faber India today announced that it has launched its premium range of chimneys on Flipkart. The range includes chimneys with innovative technology, like 3D chimneys (with 3 way powerful suction systems), filter-less chimneys (for smooth functioning without the worry of cleaning) and 3-in-1 Aerostations (chimneys + Fans + air purifiers). The products are priced between Rs. 5000-45000.
Speaking about the initiative, Hardesh Chojher, Senior Director Marketing and R&D, Franke Faber India Pvt. Ltd, said, “Our partnership with Flipkart further strengthens our presence in the online space. We have seen immense growth in the e-commerce space in the last couple of years and hope to further this progress with new partnerships and innovative marketing initiatives.”
Speaking about the launch, Ajay Yadav, Senior Vice President – Mobiles and Large Appliances at Flipkart said, “At Flipkart, we always strive to bring the best of brands to our customers, and we are delighted to offer products of the highest quality from Faber India, one of the bestselling chimney brands in the world. Customers today, have greater expectations from us to deliver products which meet their high standards. To meet these expectations, we are launching Faber India’s premium range of chimneys on Flipkart. The newly launched models offer premium features, greater efficiency and superior build that enables an overall experience for the consumer. This reaffirms Flipkart’s position as the primary destination for home appliances in the country.”
Some of the innovative products that will be available on Flipkart include:
- 3-in-1 Aerostation Chimney – 3 in 1 Aerostation technology in chimney has a Chimney, a fan and an Air Purifier as well. The hood comes with cooling and air purification technology.
With growing air pollution & increase in the risk of health hazards, it is important to use something which keeps you and your loved one healthy & your kitchen pollution free. Faber’s 3 in 1 Hood with Aerostation technology keeps you sweat free & lets you breathe pure and makes you love your kitchen.
Apart from regular stainless steel and black finish, Aerostation will also be launched in Alligator Black & Antique Silver finish, it has soft touch controls and also has 3 kinds of air Filter in it:
Removes dirt particles, such as dust & dirt from air.
Traps the odors, gases, and neutralizes them.
1 Micron filter HEPA traps harmful particles such as dust, smoke, pollen, etc., and gives efficiency up to 95%
Faber 3D Chimney range comes with 3D Technology for 3 way Suction, giving you a truly smoke free kitchen. Consumers also get a lifetime warranty on rotor and motor.
Faber Filterless Chimney range comes with Filterless Hood, 3 speed motion gesture control and heat autoclean function.
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Jabong, and PhonePe.
Launched in 2007, Flipkart has enabled millions of consumers, sellers, merchants and small businesses to be a part of India’s e-commerce revolution. With a registered customer base of over 160 million, offering over 80 million products across 80+ categories, Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Together with Myntra and Jabong, which hold prominent positions in the online fashion market, and PhonePe, India’s fastest growing digital payments platform, the Flipkart Group is steering the transformation of commerce in India through technology.
FFIL is India's leading kitchen appliances manufacturer with Swiss and Italian parentage for “Franke” and “Faber” brands respectively. Franke Faber India Limited is part of 2.5 billion Dollars Franke Artemis Group. Franke Artemis Group has business interests in Kitchen Systems, Food Service, Coffee Systems, Beverage Systems & Washroom Systems and is present in over 70 countries.
With its India headquarters in Pune, the Franke Faber India Limited has completed 16 years of its India journey. Both brands have their own space and operate as an independent entity in the market.
While FFIL sales Sinks, Faucets, Accessories and Bio-waste Disposers are under “FRANKE” brand, it sells its Hoods, Hobs, Cooktops, Cooking range, Built-In Ovens, microwaves, RO and Dishwashers under “FABER” brand.