Pernod Ricard India Friday, June 7, 2019 3:30PM IST (10:00AM GMT)   EPA:RI(EPA:RI) Seagram’s Royal Stag ‘Makes It Large’ Gives Cricket Fan’s a Money Can’t Buy Experience With India’s Largest Fan Campaign 360 campaign offers a chance to cricket fans through an all paid trip to watch the ICC Cricket World Cup live in England & Wales   New Delhi, Delhi, India

Making it large in the international cricket showground, Seagram’s Royal Stag, the proud partners of the ICC World Cup 2019, announces ‘India’s Largest Fan’ Campaign for die-hard cricket fans. Cricket undoubtedly is more than just a sport in our country. Watching the world cup live in England and Wales, is a dream for every cricket fan.
 
Royal Stag, an iconic brand that has always celebrated the spirit of cricket, is all set to ride on the cricket fever this season with the ‘Royal Stag India’s Largest Fan’ Campaign. Consumers can participate in the campaign by simply giving a missed call on 85019-85019 & get a chance to win an all-expense paid trip to watch the world cup live in England and Wales. The 360 campaign will run across print, radio outdoor and digital mediums.
 
The campaign will be supplemented with a high energy music video that personifies “India’s Largest Fan” and the dream of watching the world cup live in England and Wales. The high-octane song has been written by Swanand Kirkire, Music by Shamir Tandon & sung by Benny Dayal. The audiovisual really brings to life the spirit of cricket & the experience of India’s largest Fan. You can also preview the music video on YouTube- https://www.youtube.com/watch?v=9RajZujWe7o .
 
Commenting on the association, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said,” Royal Stag’s ‘India’s Largest Fan’ contest is the perfect opportunity for our patrons to fulfill their dream of watching the ICC Cricket world cup live and that too in England & Wales, the place from which cricket originated. Cricket is worshipped like a religion in India and we understand the passion people have for the sport in this country. Our association with the ICC World Cup 2019 will further reinforce our commitment to the sport. Royal Stag has always lived up to its brand philosophy of ‘Make it large’. With India’s Largest Fan Contest, we hope to give cricket lovers a ‘money can’t buy experience’ in England and Wales, truly making it large in full glory and taking forward our association with the ICC.”
 
 More details, as well as terms and conditions, can be found on www.royalstagcampaign.in/indiaslargestfan
About Royal Stag

Seagram’s Royal Stag is the flagship brand of Pernod Ricard India. Royal Stag has been a consistent star since launch, and a brand quite often credited to have changed the rules of the game. It is for the young, confident, progressive and inspiring individual who embodies self-belief. The brand has been inspiring young India through its communication around the philosophy of “It’s your life. Make it large”.

  Media Contact Details

Vaani Malik,
Pernod Ricard India,
, Vaani.Malik@pernod-ricard.com

Riya Bhatia,
Weber Shandwick, ,+91-9999846757
, Rbhatia@webersandwick.com