PNG Jewellers, a brand that embodies values, trust, and who are strong believers of innovation have partnered with Forevermark, the diamond brand from the De Beers Group, to retail Forevermark diamonds across all their stores in India.
Forevermark diamonds are the world’s most carefully selected diamonds, while PNG Jewellers is known for its high standards of precision and quality in crafting their diamond jewellery. The synergy of these two brands has brought about an ideal collaboration over the past few years to offer hallmark diamond jewellery with the assurance of having the most beautiful, rare and responsibly sourced diamonds.
To highlight this partnership, PNG Jewellers have curated an exclusive line of jewellery called the ‘Fab5’ that are crafted with beautiful Forevermark diamonds. Each diamond has a unique inscription number, assuring you that it is genuine natural and untreated. The collection comprises of exquisite sets of rings, earrings, pendants, tanmaniyas (mangalsutra pendant) and bracelets, which are affordably priced.
Speaking on the occasion, Mr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers said, “It gives us immense pleasure to have partnered with Forevermark across all our stores. Like Forevermark’s stringent diamond selection process, every piece of PNG Jewellery undergoes a series of processes, thereby ensuring that we offer only the best of diamond jewellery to our customers. Knowing that less than 1% of the world’s diamonds are eligible to become Forevermark, we take pride in designing some of the most beautiful diamond jewellery. Using Forevermark diamonds in our latest Fab5 collection, has not only enhanced the sparkle of each piece but will strengthen the credibility and trust with our customers. This collection is easy on the pocket and offers 5 major adornments for everyday wear.”
Sachin Jain, President, Forevermark India said, “Forevermark is proud to have enhanced the partnership with PNG Jewellers by associating across all their stores. We only collaborate with retailers who are not only passionate about diamonds as we are, but also meet the brand’s stringent criteria of business, social and environmental integrity. With a heritage of over 187 years, PNG is one of the most reputed jewellers in the country. This association is a milestone for Forevermark, and we look forward to a long-standing relationship with PNG Jewellers. The launch of the Fab5 collection is the beginning of this journey.”
The FAB5 collection will be available for customers across all stores of PNG Jewellers. For further details visit www.forevermark.com and www.pngjewellers.com
Notes to Editors:
Every Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.
FOREVERMARK DIAMONDS BEYOND the 4Cs
Forevermark goes beyond the standard 4Cs to select diamonds that are genuine, natural and untreated. Forevermark diamonds are cut and polished by master craftsmen to reveal their ultimate beauty and natural brilliance.
FOREVERMARK DIAMONDS ARE RARE
Less than one per cent of the world’s diamonds are eligible to be inscribed as Forevermark.
FOREVERMARK DIAMONDS ARE RESPONSIBLY SOURCED
Each Forevermark diamond is responsibly sourced and embodies our principles of integrity, striving to create opportunities for women and our dedication to protection of the natural world. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.
FOREVERMARK INSCRIPTION & GRADING
Each Forevermark diamond is inscribed with an icon and individual number as an assurance that it has met Forevermark’s standards of beauty and rarity and that it is responsibly sourced. The Forevermark inscription is placed on the table facet of a Forevermark diamond. Invisible to the naked eye, the inscription is 1/5000th of a human hair and can only be seen using a special Forevermark viewer available at Authorised Forevermark Jewellers. Authorised Forevermark Jewellers are able to supply a Forevermark Diamond Grading Report to their customers providing an accurate blueprint of the qualities – cut, colour, clarity and caratage – of each Forevermark diamond. Forevermark is the diamond brand from De Beers Group and benefits from over 130 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers. For more information and to find your nearest Authorised Forevermark Jeweller go to www.forevermark.com.
ABOUT PNG JEWELLERS
Almost two centuries old PNG Jewellers’ has delighted generations of satisfied customers with superior quality jewellery. With its persistent effort to ensure each customer satisfaction, PNG JEWELLERS have built credibility, personified heritage and tradition.
The brilliant success saga in the history of jewellery in India began in the year 1832, at Sangli, when Ganesh Narayan Gadgil incepted “Purushottam Narayan Gadgil & Co”. On 9th February 1958, Late. Dajikaka Gadgil who was a visionary himself took the brand to newer heights with his creative instincts and keen business acumen. The brand saw rapid expansion under his vision and was present across Maharashtra including Pune, Aurangabad, Ahemadnagar, Nanded, Akluj, Latur, Baramati, Chandrapur, Nagpur, Thane and Vile Parle, Thane, Panvel, Kalyan, Borivali. It also created international presence. The landmark achievement of the brand was its first branch under Dajikaka on Laxmi Road, which was earlier known as cloth mart road was soon recognized as ‘gold mart road’ in Pune. PNG JEWELLERS Today has 31 STORES spread across India, 3 in USA & 1 in Dubai. The brand sees an annual turnover of about 2000 crores and has been the source of employment for more than 1600 people.
Generation after generation they adorned their precious moments with exquisitely crafted PNG JEWELLERS ornaments. With changing times and evolution of the brand PNG JEWELLERS, what has not changed is the trust of their customers and the core values of the brand. Creating magic with their range of traditional, modern and customized gold jewellery PNG JEWELLERS even today woos their customers. PNG JEWELLERS also offers a wide range of jewellery and artifacts made of silver, pearls and diamonds as well as precious and semi-precious stones.
The brand believes in preserving Indian heritage and even today when machine made jewellery is taking over the market, PNG JEWELLERS encourage handmade karigari and most of their jewellery undergoes hours of labour work before a master piece is created.
Being a brand which respects tradition as well as being socially responsible, PNG JEWELLERS contributes in bringing positive change in employment trends, employing almost 40% women in their showrooms. They have introduced employee profit schemes and have taken charge of the education and workmanship of their children. They also hold timely seminars and camps for employees to understand the business and deliver quality service to customers.