Square Yards, India’s largest proptech company, successfully closed its mega global real estate roadshow calendar 2018-19 with ‘Billion Dreams’. The last in a series of 4 events, took place on the 24th, 25th and 26th May 2019 and was hosted simultaneously in 10 cities across India, in addition to the UAE, Oman, Qatar, Bahrain, Singapore, Hong Kong, and Australia.
Billion Dreams witnessed more than 6,500 home seekers buying a staggering 670 properties worth a massive Gross Transaction Value (GTV) of over INR 400 crore. Overall, the four marquee events combined witnessed 25,500 home seekers walking into venues spread across 8 countries, to buy 2,950 properties worth a Gross Transactional Value (GTV) of INR 1,830 Crore (USD 275 Million).
“This was a first in its kind exercise, wherein we were able to successfully morph real estate sales into well-crafted brand campaigns fuelled by viral digital blitz, eventually leading to a frenzied sales velocity akin to FMCG.”, quoted Tanuj Shori, Founder and CEO, Square Yards.
The first ‘season’ started in August 2018 with the ‘The Azadi Tour’. The event was themed around India’s Independence Day celebrations, promising home seekers freedom from rent, brokerage and the stresses of house hunting. Held in 16 cities across the world, the 3-day Azadi Tour resulted in 950 transactions worth INR 600 Crore.
The second event on the annual calendar was dubbed ‘Apne Ghar Diwali’. Held on the 2nd and 3rd of November 2018, the Diwali themed event had 5,500 home seekers converge on venues to buy 500 properties worth INR 350 Crore.
2019 opened with the mega event ‘Love by Square Feet’, a valentine themed gig organised on the 15th through 17th February, which was all about gifting your partner a brand-new home. The penultimate event in the series had 6,000 love struck folks walk in to lap up 825 properties raking in a GTV of INR 480 Crore.
To attain these kind of steady sales volumes, the online marketing campaigns rolled out by Square Yards got about 200 Million impressions, leading to almost a million home seekers registering to show their interest.
Over these 4 marquee events, home seekers were drawn in by deeply discounted event-only offers on latest projects from top notch Indian and international property developers. What’s more is that all these properties were offered with a lowest price guarantee by Square Yards. The icing on the cake was on-spot loan approvals.
With themed events like these, Square Yards continues to deliver unparalleled value and delight to home seekers, while propelling its own multi-national expansion through high year on year revenue growth rates. On the supply side, these events have also helped developers clear up significant inventory.
The startup plans to be back again soon with much larger variants of such themed global real estate fests.
Square Yards is the leading platform for home buyers across 10 countries. Our cutting-edge technology empowers consumers with credible data, inspiration and knowledge, while connecting them with in-house experts who hand hold them from the start of their home search till property handover.
We serve the full lifecycle of owning and living in a home: research, due diligence, selling, financing and more. It begins with Square Yards’ deep relationship with over 500 top developers and our home loan company Square Capital’s partnership with over 90 banks and NBFCs. A team of 2,800 experts power our award-winning services which have delighted more than 35,000 customers already.
Square Yards started its journey in 2014 and is headquartered in Gurugram, India.
Rahul Mishra, AVP – Content and Media Square Yards, ,+91-9830019494
|Image Caption : Scenes from Billion Dreams, the last of the four themed global real estate fests by Square Yards||click for high-res image|