Chivas, The World’s Best Blended Scotch Whisky*, evoked the intuitive and intangible with ‘Chivas 18 Alchemy’. Joining hands with 5 illustrious virtuosos from the lifestyle space to play host to the city’s discerning elite, the exquisite experience at The Pavilion, DLF Emporio- India’s finest luxury retail destination, captivated everyone with its magnificence.
Laced with extravagance, the evening delved into the indefinable and intangible that is at the heart of the ‘Sixth Sense’, by five maestros – actor Malaika Arora, designer Manish Malhotra, designer Rahul Mishra, artist Sudarshan Shetty, and jeweler Siddharth Kasliwal. Each of them curated an unparalleled amalgam of craftsmanship and elegance inspired by the award-winning blend of Chivas 18.
Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. A truly global brand, Chivas Regal has been integral to the growth of the Scotch whisky category worldwide and today sells 4.5 million 9L cases annually in more than 150 countries across the globe. With generosity, entrepreneurship and integrity at the heart of Chivas Regal, the brand launched its successful Win the Right Way campaign in 2014, which aims to inspire a new generation whilst making a positive impact on the lives of others. The Chivas Regal range includes Chivas 12, Chivas Extra, Chivas 18, Chivas 25, the pinnacle of the range ultra-prestige blend, Chivas Regal The Icon and the Global Travel Retail exclusive, Chivas Brothers Blend. Launched in October 2016, Chivas Regal Ultis is the first blended malt Scotch whisky from the House of Chivas and represents the true Essence of Chivas Regal.
About Pernod Ricard Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and PerrierJouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
|Image Caption : (L-R) Designer Rahul Mishra, Manish Malhotra, Malaika Arora, Siddharth Kasliwal and Sudarshan Shetty||click for high-res image|