Route Mobile Limited Wednesday, December 12, 2018 2:35PM IST (9:05AM GMT)   Route Mobile Collaborates With Oracle Marketing Cloud We believe it will help enterprises manage and orchestrate consumer experiences and messaging   Mumbai, Maharashtra, India Route Mobile Limited (“Route Mobile”), a cloud-communication platform service provider and a Member of Oracle PartnerNetwork (OPN), today announced collaboration with Oracle Marketing Cloud, part of Oracle Customer Experience (CX) Cloud Suite, which empowers organizations to take a smarter approach to customer experience management and business transformation initiatives.  

Route Mobile Limited (“Route Mobile”), a cloud-communication platform service provider and a Member of Oracle PartnerNetwork (OPN), today announced collaboration with Oracle Marketing Cloud, part of Oracle Customer Experience (CX) Cloud Suite, which empowers organizations to take a smarter approach to customer experience management and business transformation initiatives.
 
In today’s world, enterprises across the globe are looking for cloud-based solutions to engage deeply with their consumers in an efficient and cost-effective way. Oracle Marketing Cloud is one of the industry providers offering mobile consumer engagement with SMS messaging as a preferred channel for reaching consumers.
 
“Being a technology-driven cloud communications platform provider means staying ahead of the innovation curve with innovative products and strategic partnerships. We intend to continue to ensure seamless delivery of SMS messages to companies so that they can have deeper mobile customer engagement with two-way SMS communication, which makes the interaction more engaging and generates an excellent customer experience,” said Rajdipkumar Gupta, MD and Group CEO, Route Mobile. “We are excited about this collaboration. We believe that Oracle Responsys customers will benefit from our quality A2P SMS routes across the globe, proprietary cloud communications platforms and domain expertise. We will aim to ensure every enterprise is armed with a cloud or on-premise solution. We plan to leverage this platform to tap, offer our innovative products, and support customers around the world by utilizing the Oracle Responsys platform at a global scale.”
 
Mr. Sharad Kumar, CEO – Route Mobile LLC, added, “We believe that Route Mobile’s collaboration with Oracle Marketing Cloud eases the process for enterprise clients to choose the right SMS aggregator for their business whether it be for cost-benefit, local business and regulation understanding or SMS delivery rate. We also believe this engagement could bring exponential business growth in the Middle East and Africa, due to tremendous growth in Mobile handset penetration.”
 
Route Mobile offers quality A2P SMS routes across the globe. As of December 31, 2017, Route Mobile had over 800 mobile networks and over 230 mobile network operators. We believe this collaboration between Route Mobile and Oracle Marketing Cloud enables companies to leverage Route Mobile’s quality connections for mobile customer engagement over SMS. Together with Oracle Marketing Cloud, Route Mobile intends to help companies reduce IT complexity and improve return on investment by providing successful and on-time A2P SMS delivery.
About Route Mobile Limited

Established in 2004, Route Mobile Limited is a leading cloud communications platform service provider, catering to enterprises, over-the-top (OTT) players and mobile network operators (MNO). The portfolio comprises of smart solutions in messaging, voice, email, SMS filtering, analytics and monetization. Route Mobile Limited offers a range of cloud-communication services to clients across diverse sectors including banking and financial services, aviation, retail, e-commerce, logistics, healthcare, hospitality, media and entertainment, pharmaceuticals and telecom.

Route Mobile Limited is headquartered in Mumbai, India with a global presence in Asia Pacific, Middle East, Africa, Europe and North America.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit http://www.oracle.com/partners
 
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Disclaimer

Route Mobile Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offering of its equity shares and has filed a Draft Red Herring Prospectus with Securities and Exchange Board of India (“SEBI”). The Draft Red Herring Prospectus is available on the website of SEBI at www.sebi.gov.in, BSE at www.bseindia.com, NSE at www.nseindia.com and BRLMs at www.motilaloswalgroup.com, www.idbicapital.com and www.yesinvest.in, respectively. Investors should note that investment in equity shares involves a high degree of risk and for details refer to the Draft Red Herring Prospectus, including the section titled “Risk Factors”.

The Equity Shares have not been and will not be registered under the United States Securities Act of 1933, as amended (“Securities Act”) or any state securities laws in the United States and may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and applicable state securities laws. Accordingly, the Equity Shares are only being offered and sold (i) in the United States only to persons reasonably believed to be “qualified institutional buyers” (as defined in Rule 144A under the U.S. Securities Act, “Rule 144A”) in reliance on the exemption from registration requirements of the Securities Act provided by Rule 144A, and (ii) outside the United States in offshore transactions in reliance on Regulation S under the Securities Act. Prospective purchasers are hereby notified that the seller of the Equity Shares may be relying on the exemption from the registration requirements of the Securities Act provided by Rule 144A. There will be no public offering of the Equity Shares in the United States.

  Media Contact Details

Tanmay Ayare, Global Head – Marketing & Communication Route Mobile Limited,
,+91 (22) 40337676 , [email protected]>[email protected]; [email protected]

Sheetal Singh,
Bloomingdale PR, ,+91-8108564279
, [email protected]