Merck India Thursday, October 18, 2018 6:06PM IST (12:36PM GMT)   (NSE:MERCK)(BSE:500126) True Properties of Vitamin E Overlooked by More Than 90 Percent of the Nation First Indian Handbook on Vitamin E released by Merck Consumer Health India in partnership with leading doctors   Mumbai, Maharashtra, India Merck Consumer Health India – a leader in Vitamin E in India – announced the publication of the country’s first handbook that highlights the hitherto unknown benefits and widespread utility of Vitamin E titled – “Vitamin E: Clinical Applications and Evidences”. This book has been edited by Dr. YK Gupta and Dr. AC Anand, leading health practitioners and experts in their fields, and is an amalgamation of the manifold uses of Vitamin E as a supplement.  

Merck Consumer Health India – a leader in Vitamin E in India – announced the publication of the country’s first handbook that highlights the hitherto unknown benefits and widespread utility of Vitamin E titled – “Vitamin E: Clinical Applications and Evidences”. This book has been edited by Dr. YK Gupta and Dr. AC Anand, leading health practitioners and experts in their fields, and is an amalgamation of the manifold uses of Vitamin E as a supplement. Along with the book launch, a panel of expert doctors from different specialties have contributed to the positive role of Vitamin E in various health issues.
 
Despite an increase in awareness of the role of various Vitamins, only 9% of India is aware of the role of Vitamin E*. While most individuals resort to Vitamin E for common ailments, the true potential of this nutraceutical still witnesses a lack of awareness on a large scale. The purpose of this book is to highlight the fact that Vitamin E also offers protection against an extensive list of lifestyle-induced issues; issues that are usually not under the spotlight.
 
Commenting on this launch, MD of Merck India, Mr Milind Thatte said, Merck is proud to launch this all-inclusive book on Vitamin E, in partnership with leading doctors and Springer publications. People in our country are not entirely aware of the extensive benefits offered by Vitamin E. Authored by industry experts who have factored the insights of top Indian doctors, this book is our endeavor to increase the awareness about the benefits of Vitamin E backed scientific data and clinical evidence.”
 
Adding to this Dr A C Anand (Senior Consultant Hepatology and Gastroenterology and Transplant Hepatologist, Indraprastha Apollo Hospital, New Delhi, India) commented, “With low awareness across the country, even the limited users of Vitamin E are not aware of all of its benefits. For example, with 30% of the Indian population suffering from Allergic Rhinitis and Asthma, only few people are aware that leveraging the anti-inflammatory and antioxidant property of Vitamin E may help provide them strong protection against both diseases. Similarly, around 50% of women aged between 40 – 50 years suffer from Fibrocystic Breast Disease. Once again, only a few know that the antioxidant properties of Vitamin E help tackle the disease to great effect.”
 
With more than 90% of our nation unaware of Vitamin E applications and advantages, educational initiatives like these have become the need of the hour. The extensive knowledge about Vitamin E in this book underlines Merck’s efforts towards keeping the Indian medical practitioners abreast with the latest medical knowledge, thus giving way to a healthier future for the general population.
 
Stay connected with Evion, India’s No. 1 Vitamin E brand on www.evion.co.in
*Based on a study by Ipsos consumer research
About Merck’s Consumer Health Business
 
Merck is a leading science and technology company in healthcare, life science and performance materials. Brands of the Consumer Health business, such as Neurobion®, Bion®, Nasivin®, Seven Seas®, Dolo-Neurobion®, and Femibion® are innovative leaders in key markets, backed by science and trusted by consumers worldwide. The Consumer Health business is with over 3,700 employees globally active in over 40 markets. The portfolio comprises brands with annual total sales of about $ 1 billion. Consumer Health is a business of the Healthcare business sector within the Merck Group with global headquarters in Darmstadt, Germany.
 
For more information please go to www.merck-consumer-health.com or https://twitter.com/merck_ch.

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Multimedia Gallery

Image Caption : Dr A C Anand, Co–Editor, during the launch of India’s first Vitamin E Book click for high-res image

Image Caption : Panel Discussion with Leading Health Experts. Left to Right – Dr Vinay Purohit, Senior Medical Advisor, Merck Consumer Health – India, Dr Monica Bambroo, Dermatologist, Dr KK Aggarwal, Physician and Padma Shri Awardee, Dr Jaskaran Singh Sethi, Radiation Oncologist, Dr NN Khanna, Interventional Cardiologist, Dr AC Anand, Editor and Senior Consultant Hepatology and Gastroenterology, Dr Prof. Manmohan Mehndiratta, Neurologist and Dr. prof Rajvardhan Azad Opthalmologist. click for high-res image