ValueFirst Digital Media Pvt. Ltd., a B2B enterprise communication platform & services company has launched its Annual Digital Marketing Research Report 2018 titled ‘Digital Dividend’.
For the 8th annual state of online marketing in India, the country’s leading industry associations – IAMAI (Internet and Mobile Association of India), RAI (Retailers Association of India), DMAasia (Association of Data Driven Marketing and Advertising), CMAI (Communication Multimedia Applications Infrastructure) & Digital Vidya extended their support to Octane Research resulting in an active participation of 350+ India Marketers from a host of sectors like BFSI, eCommerce, Retail & Distribution, Telecommunication, IT, Services, etc.
The report covers themes like overview of digital marketing investment, channel wise ROI analysis, outlook towards next gen marketing technologies like Bots, Cross Channel, Big Data, etc. along foreseeable challenges of a modern day marketer. This one of a kind collaboration within the Indian Marketing Ecosystem is a sincere effort in providing India marketers with latest digital marketing trends, deep insights and valuable baseline data for their annual planning in online marketing.
Some of the key highlights were:
- (69%) B2B marketers vote Website based marketing as their primary e-marketing activity, while for (76%) B2C marketers Social Media Marketing remains the most preferred from of digital marketing
- Email Marketing was deemed the best performing digital marketing channel guaranteeing the highest ROI for each 1 rupee invested, followed closely by Paid Search
- (70%) India Marketers use content marketing as an effective medium to get more visibility to the brand while (54%) leverage it to engage newer audiences
- Cross Channel automation platforms, Big Data analysis and Chatbots are the most promising marketing technologies for the India marketer in 2018
Commenting on the ‘Digital Dividend’, Subhrangshu Neogi Director – Group Marketing & Brand, Religare said, “Digital and specifically mobile internet has revolutionized how we Indians lead our lives and run our businesses to solve genuine customer problems and annual studies like these are an important marker in this fast-paced journey.”
According to Jatin Modi, CEO, FrogIdeas “While AI and technology-driven experiential marketing will certainly come to the fore, I think 2018 will also see the rise of the sophisticated marketer, someone who is able to understand attribution, discuss ROI and map customer journeys/behaviors better. There has been no better time to get our basics right. This is where the Octane marketing report will come in handy”.
Sairee Chahal, Founder & CEO, SHEROES labels the report as “Very empowering and educative” further adding “Octane’s Digital Marketing Reports have been my reckoner for a few years and I am happy to begin my year with a bird's eye view of trends in the industry”.
Vish Bajaj, CEO, ValueFirst, commented on this industry research initiative “Digital has disrupted the way of working for businesses and it’s important to be ahead in the game by knowing which progressive marketing tech will work best for your organization. This report has rich marketing insights from successful marketers in a single easy reference format. I sincerely hope marketers can leverage this one of a kind India specific report to convert opportunities into digital dividends in 2018.”
Octane Research has established itself as the definitive research authority in India on how marketers and consumers are engaging through digital channels like Social Media, Email, Voice, SMS, Search, Mobile, Web, Cross Channel and Bots. Click here to access the exhaustive work undertaken by them over the years