Rajive Dhavan, Founder & CEO – What’s In a Name Creatives bags three awards in 2017
- All India Achievers Foundation Award for Business Excellence 2017
- Telangana Brand Leadership Award 2017
- Ramoji KRIAN Award for Digital Marketing 2017
Rajive Dhavan, Founder & CEO of What’s In a Name Creatives, a Hyderabad-based Advertising & Digital Marketing Agency received the All India Achievers Foundation Award for Business Excellence on the 2nd of December 2017. It’s his third significant award in the last 4 months.
“We're humbled to receive this coveted award and join the ranks of some of the business leaders from around the country. It’s a reward for over seven years of our undeterred grit & passion for advertising & digital marketing,” said Rajive Dhavan, Founder & CEO of What’s In a Name Creatives.
“The process of the award All India Achievers Foundation Award for Business Excellence was quite tedious. They had shared an initial intimation of nomination. To move ahead on the shortlist, they’d asked for my Profile, Company Profile, Past Financials & Projections. Apart from all these documents, they’d also asked us to fill in a brief questionnaire,” adds Rajive Dhavan, Founder & CEO – What’s In a Name Creatives.
Incepted in the year 2010, What’s In a Name, was founded by Rajive Dhavan & Harini Prabhu, with a small loan Rs. 40,000.
“We had started as a typical Print advertising agency. However, over the last 4 years, we made efforts to understand Digital Marketing and add one vertical at a time. The idea was to make sure that we, as founders, have enough knowledge to execute complex Digital Marketing Strategies. Then we put a fine team together to up our game on the Digital front. As a common market scenario, advertising Agencies are not strong with the technical know-how of digital, and Digital agencies find it difficult to understand Branding & Positioning. We’re bridging that gap with equally strong credentials in Branding & Digital Marketing both,” says Rajive Dhavan – Founder & CEO, What’s In a Name Creatives.
“The yardstick by which we’d like to measure our consistency is the fact that 70% of our clients have been with us for over 4 years. In fact, we continue to work with some of our first few clients even today, after 7 long years,” adds Harini Prabhu – Co-founder & COO, What’s In a Name Creatives.