Asia's leading brand equity research and consulting firm World Consulting & Research Corporation released the 4th Annual Research Report of ‘Most Promising Brands, ASIA 2017' at the Dusit Thani Hotel in Bangkok amidst dignitaries from across the globe. The Most Promising Brands in Asia is world's leading research and brand equity enhancement based marketing and organizational growth process.
The Most Promising Brands in Asia is the foremost brand research and recognition intellectual property in the world in terms of research process, mega events globally, number of research editions across the continent. The research for 2017 includes brands across South East Asia, GCC and Indian Sub-Continent. Asia's Most Promising Brands is a research Intellectual Property of World Consulting & Research Corporation. The ‘Most Promising Brands 2017 Annual Research Report consists of Asia’s 100 Most Promising Brands and 50 Most Promising Brands from India. The annual Research Reports was launched by Mr. Satish Saigal, Mr. Harshvardhan Sethi and Mr. Abhimanyu Ghosh, CEO & Managing Editor, World Consulting & Research Corporation.
Mr. Abhimanyu Ghosh, CEO & Managing Editor, WCRC said, "The research criteria of ‘Most Promising Brands, 2017 are based on innovation and customer satisfaction, trust, recall and growth. It is a distinctive and premier recognition for a brand recognized as a leader in its industry category based on previous and current year market standing and consumer preference. It is a result of authentic customer validation and is entirely processed through a superior algorithm based VOTING ENGINE by WCRC."
The high profile event at the '5th Asian Brands & Leadership Summit’ kicked off with a panel discussion on Innovation, Disruption and Trust: A brand of Excellence. The panelists included Mr. Pornladda Dathratwibul, Country Manager of iCar Asia (Thailand) Limited, Ms. Pacharee Pantoomano, Co-Founder, Brand Now Co., Ltd. and Mr. Siddhanta Kothari, Co-Founder of Eatigo.
The second panel discussion was A CEO’s perspective and insights on sustainability and growth during rough weathers: An organisation of excellence.The panelists Mr. Mario Schmidt, MD, Lingel Windows and Doors Technologies Pvt Ltd, Mr. Gundu Sabde, Founder & Chairman – RelyOn Solar Pvt Ltd and Mr. Harvardhan Sethi, Honorary Secretary ITCC (India Thai Chamber of Commerce) drove in some serious points on the CEO’s perspective of growth during the rough times. It was followed by the release of the 4th edition of Most Promising Brands in Asia, 2017. All the brands selected for the 2017 edition were awarded by the chief guest and guest of honours for the evening.
India topped the list of Asia’s Most Promising Brands followed by Singapore, Malaysia and Thailand. The 2017 edition of Most Promising Brands in Asia considered Indian Sub-continent and South East Asia.