Commenting on the trend, Dag Kastensson, President and CEO of Scandinavian destination management company SNE Northern Europe, said: “The number of Indian visitors to Sweden has grown significantly during the last few years. I believe it will continue to grow thanks to our attractive cities, nature and the fact that Stockholm is considered to be a modern and progressive city, well ahead in IT, software, music and fashion. According to the Swedish Tourist Board, many Indian visitors also wish to be active during their vacation, and Scandinavia is the perfect place for this.”
Data published by Skyscanner named Singapore, Australia and Malaysia as the most searched for destinations by Indian travellers, with growth at 202%, 67% and 46% respectively, Year-to-Date (YTD).
As countries around the world continue their efforts to attract the Indian market to their destination, marketing spends have increased aggressively with the aim to improve brand visibility. According to Anastasia Glushenkova, Regional MICE & Corporate Sales Manager, Rixos Hotels Turkey, India is emerging as a popular market since the past 2 years for Turkey and especially the Antalya region. “Rixos Hotels is targeting the Indian market as it’s matching requirements of the RFP’s from MICE & Luxury Leisure segment, along with the expectations of our properties in revenue, length of stay and rooms amount”, she added.
Sasha Arsheela, Director of Malaysia-based Tropical Charters, said: “Malaysia welcomed 1.5 Million MICE tourists in 2016 from all over the world and a total of 400,000 tourists for MICE and Weddings to the island of Langkawi. There has been an increase over the years and we are now currently the sixth top destination for business meetings in Asia Pacific for the last three consecutive years.”
“At MILT Congress we are looking to target corporate groups from India for incentive programs, as well as destination weddings. For the longest time people have been opting for Bali or Phuket but we want to show people how magical Langkawi, Malaysia, can be. Being product owners of a fleet of yachts on the island, weather you are a corporate or a wedding party we will make your dream destination into one big party and an event for you to remember for a lifetime”, she added.
Ackash Jain, Director, QnA Global said, “The growth we see in the Indian market is unmatched. India has emerged as the world’s fastest growing outbound market second only to China. The growth of the Indian outbound travel industry is at a very exciting phase, and we continue to cater to this dynamic and lucrative segment.”
“The 5th Annual MICE India and Luxury Travel Congress will provide an interactive networking platform for global travel and tourism suppliers to meet new clients and business partners, and also learn about the key trends shaping this important time in India’s evolution as a source market,” he added.
Laura Zain, Marketing Manager MICE India & Luxury Travel Series 2017, ,+91-97143885545 , firstname.lastname@example.org
To ensure that you continue to receive email from Business Wire India in your inbox, please add businesswireindia.com to your Address Book or Safe List.
To unsubscribe or modify your Business Wire India settings, please visit your profile page on Business Wire India.