McDowell’s No.1, the flagship brand from the house of United Spirits – a Diageo Group Company has launched a limited edition glow-in-the-dark festive pack to light up the season. The festive edition pack will be available for McDowell’s No.1 Original & Luxury Whisky and can be purchased across Karnataka, Maharashtra, Goa, West Bengal, Orissa, Punjab, Chandigarh, Uttar Pradesh & Haryana.
Festive lights bring brightness, joy and hope that everyone always looks forward to each year. It brings people together and gives you a reason to celebrate with your friends who are like your family and are always by your side in this journey we call life. This festive season, as Yaars look forward for the good times ahead, McDowell’s No.1 gives you another opportunity to come together & celebrate with this special edition pack of McDowell’s No.1 that captures the spirit of festive lights.
Subroto Geed, Vice President – Marketing at United Spirits said “We always look forward to the festive season as it gives us an occasion to light up the celebratory moments of our consumers with their Yaars. With this limited edition glow-in-the-dark festive pack we urge our consumers to meet up with their Yaars, celebrate the bonds of brotherhood and enjoy responsibly.”
McDowell’s No.1 is also giving consumers a chance to win an all-expense paid trip for two with their No.1 Yaar to witness Dubai’s spectacular fireworks show at New Year’s Eve. Participants need to upload a picture of celebrating the festive season with their closest friends on the McDowell’s No.1 Facebook page to stand a chance to win the contest.
The festive edition pack will be available in stores till 31st December, 2016.
About McDowell’s No.1
McDowell's No.1 is the flagship brand of United Spirits Limited (USL) – a Diageo Group company. With leadership position across three categories – whisky, brandy and rum; it is one of the largest alcobev brands in the world. With sales of over 53 million cases a year, McDowell’s No.1 is the highest selling alcobev brand and one of the largest FMCG brands in India, catering to over 25 million consumers.
Photo Caption: This festive season, celebrate #No1Yaari with the McDowell's No.1 'Glow in the Dark' Limited Edition Pack