Source : Clovia
Tuesday, October 4, 2016 5:00PM IST (11:30AM GMT)
Clovia Launches Different Lingerie Styles to Match Indian Ethnic Wear
New Delhi, Delhi, India

As the festive fever hits the town, Clovia has introduced a range of lingerie solutions that are perfect to be worn under your festive or ethnic attire. Clovia, country’s fastest growing online lingerie e-tailer has innerwear solutions that will help consumers flaunt their style without a worry in the world.

The collection includes different type and styles of bras and underwear that can be worn with Indian attire and add to its charm. It has lightweight, comfortable bras with trendy styles and patterns in a wide range of colors to suit every type of attire. From seamless underwear to plunge bras, you ask it and they have it! The range begins from INR 799 onwards.

The Collection Highlights

Plunge and Demi Bras: With Clovia’s plunge and demi bras you don't need to worry about your neckline anymore. Wear deep necked blouses or open necked cholis and make a fashion statement. Take a dupatta if you want or let it be if you feel it's not required.
Go strapless and backless: This festive season dazzle with your backless look. Wear your backless cholis or halter neck or noodle strap blouses with Clovia’s multiway with thin detachable transparent straps and back band. There are also stick-on bras, by way of which you discard a traditional bra completely. They are adhesive bras and are made of silicone.  They stay at one place unlike built in bras and provide extra padding. You can also use low back converters with your ordinary bra to get the perfect backless look.
No more muffin-tops/love-handles with our everyday tummy smoothening panties: No more muffin-tops on your favorite lehengas. Clovia brings a range of high-waist lower belly/tummy smoothening panties that tucks in the love-handles giving a more appealing silhouette under lehengas.

Use Extra Padding for that exquisitely embroidered choli: With cholis that flaunt heavy work on the chest, you may get flat bust look. Go for padded bras and get shape you desire. Clovia’s padded bra has shape-enhancing inserts, or feature cups that are padded with foam that enhances the perceived bust size of the wear and this results in a more feminine and curvy silhouette.
Smooth out any bulges: Sport a svelte figure with shapewears made of breathable fabric which will give you a smooth finish under clothes and help you flaunt a great figure. 

About Clovia

Clovia is India’s premier lingerie and sleepwear brand backed by Ivy Cap Ventures and Zurich-based Mountain Partners AG. The company designs, manufactures and sells premium fashion lingerie, innerwear, nightwear and shapewear. Clovia’s exclusive online outlet in India is called

At Clovia, highly skilled designers, fashion experts create exquisite, playful and designer inner wear ranging from bras, briefs, shapewear to nightwear.  Sophisticated, sharp and suave, contrasted with flirty, fun and bold prints, and in keeping with international designs and styles, Clovia wants to redefine the Indian lingerie market, and help customers choose beyond standard cuts, shapes and colors. The company’s mantra is – lingerie is a critical part of your wardrobe and it doesn’t need to be drab and boring. The company has been growing at an impressive 100% every quarter and is currently shipping over 250,000 units monthly.

For more information, please visit:

Media Contact Details

Kritika, 80dB, ,+91-8800437185 ,


To ensure that you continue to receive email from Business Wire India in your inbox, please add to your Address Book or Safe List.

To submit a press release, click here.
To unsubscribe or modify your Business Wire India settings, please visit your profile page on Business Wire India.

Connect with us on: Facebook | Twitter | Google+