Today, LeapVault, a premier executive development player in India, and global employer branding leader, Universum, announce a partnership that will bring the highly coveted Employer Branding Academy to India – providing a globally recognised qualification in what is now recognised as one of the most important segments of human resources and talent management, employer branding.
Petter Nylander, Global CEO of Universum says: “I am excited to see how the Employer Branding Academy will help many professionals, companies and organisations on a strategic level in India. We are seeing an increased demand for our services in India and we are excited to find a high quality partner in LeapVault.”
Universum is famed for conducting the world’s largest and most trusted annual talent survey, which has now been running for 28 years and gathers the career goals and employment preferences of more than 1.3 million participants annually.
Global media outlets such as CNN, Forbes, BusinessWeek, Harvard Business Review, The Economist, The Financial Times, China Daily and many others regularly cite and refer to Universum data and insights on talent preferences and employer branding.
Kumaar Bagrodia, founder & CEO of LeapVault says, “Corporate investment in Learning is now the most important component in employee engagement and a huge contributor to the employer brand, both within and outside the organisation. We’re very happy to partner with Universum, they’re a global powerhouse in employer branding and will certainly help foreign & domestic companies in India further enhance their proposition and deliver on their brand promise.”
In 2014 Universum teamed up the Employer Branding Academy to share this expertise, framework and research, making a truly world class qualification. Based on Universum’s core expertise it has quickly become the qualification of choice for anybody involved in employer branding or talent management and recruitment. The qualification is currently available in over 20 cities around the world. Global Talent professionals from the largest and most progressive global companies and highly respected domestic employers have already graduated across Europe, Asia and the Americas, from organisations like Unilever, SAP, KPMG, Accenture, Pepsico, Fidelity, PWC, Ford, L’Oreal, Walt Disney, Deloitte, Audi, Emirates, EY, Nielsen, IBM, Volvo, Dell, Coca-Cola, UBS, Bosch, Danone, GroupM, Bain & co.
Claes Peyron, CEO of the Employer Branding Academy said; “We believe the Employer Branding Academy, now in partnership with LeapVault, will revolutionise how companies in India work and plan their talent strategies. Already seen by many talent leaders as one of the best talent qualifications in the world, we couldn’t be happier to have the strong knowledge and expertise that LeapVault has in India.”
Employer branding is now an essential business strategy for remaining relevant and staying ahead in today’s hyper competitive talent market. However, this rapid rise to prominence has left its own skills gap within many organisations. The Employer Branding Academy answers this organisational need by taking participants through an eight week blended learning experience that gives them the knowledge, tools and practical know-how to skilfully and professionally execute their organisation’s employer brand. In addition to the qualification programs, the companies shall rollout the Employer Branding Maturity Test and will also be holding the ceremony for Universum India’s Most Attractive Employers rankings at the CLO Chief Learning Officers Summit India in September 2016, Mumbai.
LeapVault is a premier executive development & knowledge media company in India. It creates unique platforms that provide exceptional learning experiences and works with leading Indian & foreign corporate executives, business promoters, International governments, global institutions and thought leaders in understanding and enabling their learning, performance and engagement objectives.
Headquartered in Stockholm, Universum is the global leader in employer branding. For 28 years Universum has been providing hard research based insights and advisory, right through from creating distinct and compelling employer value propositions to activating strategic campaigns across multiple platforms for most of the world’s largest employers across 57 markets.