Wildcraft, the performance-driven head-to-toe outfitter, has launched operations in Middle-East and South East Asia as it sets out to grow its presence in international markets. The company has tied up with partners for its foray in the UAE, Oman and Muscat markets and online partnerships for Singapore, Malaysia, Indonesia, Hong Kong and Taiwan. The first step in the company’s aggressive growth plans, this move will allow the company to evaluate these markets before expanding into other countries.
Over the last year, Wildcraft unveiled a new brand identity and expanded its product portfolio into clothing and footwear. The company has also made a series of moves which include expanding its retail footprint to 130 retail stores in 50+ cities across India, extending its presence in over 400 cities in India through over 3000 distribution points.
In South East Asia, Wildcraft has partnered with Zalora, part of Global Fashion Group, giving the company access to the Singapore, Malaysia, Hong Kong and Taiwan markets. Through this alliance, Wildcraft will start off with selling its outdoor gear product lines. In the UAE, the outfitter has built partnerships across offline and an online distribution channels. The company has also tied up with Souq.com, one of the largest e-commerce platforms in the region.
Gaurav Dublish, Co-founder of Wildcraft, says, “Expanding into South East Asia and the Middle East, both important markets for us, is just the start of our growth plans. The focus, at this point, is to reach countries with similar climatic conditions and geo-proximity.” Talking about the future plans, he says, “Our efforts will be focused on creating a strong customer connection through product innovation and on deepening our distribution footprint across these countries.”
The brainchild of an intrepid explorer, Wildcraft is a brand born for the open air. Whether it’s a hill or a mountain, the forest or the countryside, the great outdoors can invigorate you like no other and Wildcraft equips you with the means to experience it. A head–to–toe outfitter, the company’s product portfolio includes jackets, shoes, rucksacks, sleeping bags, tents and travel accessories for trekking, camping and other outdoor pursuits. Wildcraft products are designed to work with, not against, the elements and are available in over 120 exclusive stores and 2,500 multi-branded stores across Indian cities. The company’s inspiring growth story has seen it develop from a hobbyist ‘garage’ brand 25 years ago to an INR 200+ crore company committed to enabling and enhancing India’s pursuit of the great outdoors.
With a team of passionate individuals at the helm, the company is now making rapid strides towards what it was always meant to do – enable people to discover the outdoors. To find out more, explore www.wildcraft.in.
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