Virtuous Retail, a leading developer-operator of premium Lifestyle Shopping Centres in India, won two awards and certificates of merit at the prestigious CMO Asia Awards 2015 held in Singapore.
Virtuous Retail took home the award for the Most Admired Upcoming Shopping Centre of the Year for its latest flagship development, VR Bengaluru which is set to redefine the retail landscape in India with over 200 innovative retail, entertainment and F&B brands in a community-centric lifestyle destination setting.
Virtuous Retail also won the Marketing Campaign of the Year award for its Dumas Art Project, which transformed VR Surat into a veritable art gallery, where globalization, urbanization and popular culture were the key themes for the campaign.
The CMO Asia is one of the most reputed and dedicated leadership and networking platforms which aims to facilitate interactions amongst senior CMOs and industry influencers. The CMO Asia Awards have been initiated to recognize the excellent work in the field of marketing and branding by various organizations across Asia.
VR Surat also received two certificates of merit for the Most Admired Architecture and Marketing Excellence. Commenting on the prestigious win, Mr Rohit George, MD, Xander said, “The Virtuous Retail team combines their global expertise and local knowledge to create exciting and highly functional retail environments. These awards are recognition of our efforts to promote a strong sense of community through our shopping centres”.
About Virtuous Retail:
Established in 2007, Virtuous Retail (VR) is an institutionally owned developer-operator of community oriented premium lifestyle shopping centres in India's top cities. Virtuous Retail's pan-India portfolio includes prime city centre locations in Bengaluru, Chennai, Mumbai, Pune, Surat and Kolkata, making it the leading platform of quality retail real estate in the country. The company specializes in combining global expertise and local knowledge to create high performance retail environments with strong urban connections.
About VR Surat:
VR Surat, one of the flagship projects of Virtuous Retail, is the first retail lifestyle destination developed by Virtuous Retail as an experiential shopping centre that has become a social hub, and a tourist and cultural destination offering an exciting mix of retail, art, entertainment and community initiatives. Packed with unique outdoor and indoor experiences VR Surat is home to over 100 brands and world-class stores such as Shoppers Stop, Zara, Westside, Marks & Spencer, and MAC.
About VR Bengaluru:
VR Bengaluru is a flagship development by Virtuous Retail, featuring over 200 innovative retail, entertainment and F&B outlets. The centre campus is strategically located in Whitefield and set to be the most exciting lifestyle destination in South India.