Source : A.D.A.M
Tuesday, March 10, 2015 4:29PM IST (10:59AM GMT)
Ebix Enters The Health Communications and Content Exchange Market in India, Acquires Via Media Health
Via Media Health to be integrated into Ebix’s A.D.A.M. division
New Delhi, Delhi, India

Atlanta based Ebix, Inc. (NASDAQ: EBIX), a leading international supplier of On-Demand software and E-commerce services to the insurance, financial and healthcare industries, has acquired Via Media Health, one of India’s leading health communication agencies.  Ebix has announced that Via Media Health will be immediately integrated into its A.D.A.M. Health Information Exchange Division and will be known as A.D.A.M India.

Via Media Health’s acquisition will provide A.D.A.M. (Animated Dissection of Anatomy for Medicine) immediate access to clients across healthcare delivery, diagnostics, consumer health, pharmaceuticals and public health.
Ebix Chairman of the Board, President and CEO Robin Raina said, "We are excited that we are entering the Indian market at a time when health services and education has been declared a big priority by the Indian Government. Our A.D.A.M. Health Information Exchange and Via Media Health complement each other's services perfectly, opening up tremendous cross-selling opportunities on both sides. We see this not just as a business opportunity but also as an opportunity to contribute to health and medical education in India. Via Media Health's reach and expertise, I feel, will help speed things up for us in that direction."
With its world’s leading online clinical and consumer health information library, housing more than 22,000 searchable assets, including more than 8,800 articles, nearly 3,000 illustrations, and 85,000 internal hyperlinks, A.D.A.M has the wherewithal to fuel knowledge exchange in diverse areas of healthcare.
Essence of ADAM India: Experts feel that in the immediate future some of the key sectors in healthcare like pharmaceuticals, diagnostics and medical devices are going to increasingly employ knowledge based tools to engage with doctors & patients. Likewise, hospitals, healthcare providers, health insurers and other sectors in healthcare are going to focus more and more on empowering patients through knowledge, which is expected to help patients make informed choices and reduce healthcare costs.
With its range of content tools, proprietary software and multimedia visual learning assets, A.D.A.M. has one of the most credible and complete collections of online health content available currently. Today, A.D.A.M meets the content needs of premier organizations like National Institute of Health (NIH), National Library of Medicine, University of Maryland, University of Pennsylvania Health System, UPMC, Medline Plus, and The New York Times.
Via Media Health’s acquisition and integration into A.D.A.M. means that A.D.A.M. content and expertise will immediately be available to organizations across healthcare delivery, diagnostics, consumer health, pharmaceuticals and medical education in India.
ADAM comes with a comprehensive solutions package for both Medical & Patients Education & Knowledge Empowerment: Via Media Health’s acquisition comes three months after Ebix acquired Birmingham-based Oakstone Publishing LLC, and is expected to aid Ebix’s efforts to expand A.D.A.M.’s global presence.  Via Media Health, which will now be called A.D.A.M India, will also focus on making Oakstone’s continuing education services available locally. This includes certification materials for physicians, dentists and allied healthcare professionals, as well as wellness resources for organizations.
Via Media Health was represented by Mr. Sanjeev Malhotra of Prosight Partners based out of Delhi. Speaking about the acquisition, Swadeep Srivastava, MD and CEO, Via Media Health said, “We are immensely pleased to have become a part of Ebix and A.D.A.M.  I feel there is a great synergy between Via Media Health’s culture of innovation and A.D.A.M.’s culture of excellence. I am confident we have the talent and ability to take A.D.A.M India to great heights”.
A.D.A.M India will be headquartered in NOIDA and will work closely with the global headquarters in Atlanta. Swadeep Srivastava will now serve as the Vice President & Country Head of Ebix's A.D.A.M. – India operations.

About Via Media Health

Via Media Health is a communication, consulting, and networking organization focussed on innovative health communication solutions. Via Media Health’s services include healthcare PR services for health brands and specialized communication and content services for hospitals, healthcare providers and the pharmaceutical industry. The company also offers integrated health communication solutions to clients across a range of industry segments, including healthcare delivery, diagnostics, consumer health, pharmaceuticals and public health.
About A.D.A.M. and Ebix, Inc.

A.D.A.M. is a business unit of Ebix focused on providing innovative multimedia health content trusted by best-in-class websites, consumer health portals, healthcare, biomedical, medical device, pharmaceutical, and academic organizations. For more information, visit the business unit’s website at
A leading international supplier of On-Demand software and E-commerce services to the insurance, financial and healthcare industries, Ebix, Inc., (NASDAQ: EBIX) provides end-to-end solutions ranging from infrastructure exchanges, carrier systems, agency systems and risk compliance solutions to custom software development for all entities involved in the insurance industry.
With 40+ offices across Australia, Brazil, Canada, India, New Zealand, Singapore, the US and the UK, Ebix powers multiple exchanges across the world in the field of life, annuity, health and property & casualty insurance while conducting in excess of $100 billion in insurance premiums on its platforms. Through its various SaaS-based software platforms, Ebix employs hundreds of insurance and technology professionals to provide products, support and consultancy to thousands of customers on six continents. For more information, visit the Company’s website at

Media Contact Details

Mehak Handa, Via Media Health, ,+91-9310087613 ,