- Enhances consumer engagement through participation in nation-wide trade shows and exhibitions
Haier, one of the largest Home Appliances & Consumer Electronics brands worldwide and world’s No.1* brand in major appliances, with an aim to establish a closer connect with consumers across the country, participated in consumer durable exhibitions & trade shows in Mumbai, Jaipur, Indore, Bhopal and Solapur in the months of January and February, 2015 and showcased the line-up of products for the modern contemporary families. Through these shows, Haier prospected to create a deeper level of engagement with customers, understanding their needs and showcasing the product line-up with innovative features at competitive prices.
The exhibitions and trade fairs provided a platform for the company to showcase their technology prowess in the form of their i-age line-up of revolutionary products, which are designed keeping in mind the requirements of today’s internet generation. The varied range of products displayed at the exhibitions showcased Haier’s innovation in the home appliances and electronics category. The platform was used to educate customers on the benefits of new-age product categories like Bottom Mounted Refrigerators, home deep freezers, WiFi enabled Air Conditioners, 4K LED TVs which are carefully crafted and designed after meticulous research and understanding of the evolving customer lifestyles and, how with the presence of such appliances, one’s life can be made easier. The exhibition also helped in customers buying some top of the line products like, BMRs, 4K LED TVs and Haier Casarte Refrigerator.
Haier completed a decade of operations in India last year and throughout this journey, the company has been successful in understanding consumer behaviour while constantly investing in developing innovative technologies and products made with the consumers’ needs at the core.
Commenting on the initiative, Ms. Shanta Roy Sanjeev, Head, Marketing, Haier India said, “Over the years, our focus has remained on increasing and sustaining the engagement with our consumers through various mediums – on-ground, in-store, digital, etc. The brand is investing in further fortifying the engagement focusing on Haier’s range of i-age products that are created with consumer inspired technology innovation that are relatable to their lives hence, establishing zero distance with consumers across all geographies. Showcasing the products at exhibitions and trade shows allows us to provide the best product experience to the consumers who prefer to touch and feel the product before finally making the purchase. It also helps us in establishing a closer and more engaging bond with our consumers spread across different parts of the country. ”
About Haier India
Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 5th consecutive year, as per Euromonitor. Haier is also world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its commercial operations in January 2004. It offers a wide range of products in all of 7 categories like Panels (LED/LCD TV’s), Water Heaters, Refrigerators, Wine Cellars, Washing Machines, Water Heaters and Deep Freezers. Every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for refrigerators. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.