AirAsiaExpedia Travel’s Chief Executive Officer, Kathleen Tan was today recognised as one of the Top 10 Influencers in online travel in the Asia Pacific region. The “WIT Warriors: Top Influencer in Online Travel in APAC” Award, recognized for shaping the aviation, travel and hospitality sectors, was presented to Ms Tan at the 10th Web in Travel Conference, held in Singapore.
Ms. Tan was conferred the honor at a ceremony witnessed by 500 industry experts and representatives from global organizations. The conference focused on emerging trends, developments and changes taking place in the online travel world.
Receiving the award, Ms. Tan said: “I am truly humbled and honored by this award, which would not be possible without inspiration & support from my ex AirAsia AllStars through my nine years of journey with them and my Expedia team and global colleagues. And special thanks to Tony Fernandes, a friend and mentor for believing in me and constantly giving me new challenges.
“Coming from non – travel background, my experience with AirAsia has helped me develop a strong understanding of travel and aviation and gained strong insights to Asia. My journey has taught me many things and allowed me to explore further new dimensions of the online travel industry, with Expedia. My focus has always been to drive the industry to new heights and make Expedia the top online travel agency and a strong brand in Asia.”
Ms. Tan is among the few Asian women to achieve a strong leadership stand at the global travel market and has brought Expedia to the forefront in the travel industry. Known for her straight talking, drive and go-getter attitude, she has been a consistent/regular eminent speaker/participant at various Government symposiums, trade conventions and marketing conferences, and has been a key factor in propelling the Asian Travel market. While at Air Asia, she was responsible for building the China market and making AirAsia the biggest foreign airline in the country. She conceptualized the signature AirAsia Free Seat campaigns that are now being adopted by all airlines, including Indian LCCs.
Ms. Tan has been credited with bringing the Red to AirAsia, associated with sports events, crafting exciting plane livery and bringing the AA planes to life. During her decade-long tenure at AirAsia, she was credited with driving the low cost carrier to its current success in the global market.
Ms Tan was appointed CEO of AAE Travel, a joint-venture between AirAsia and Expedia, one of the world’s leading online travel company, in 2013. She oversees the Expedia and AirAsiaGo businesses in Southeast Asia, India, China, Japan, Korea, Taiwan and Hong Kong. Her forte has been brand building, marketing and social media. Her active interest has also been in empowering and mentoring women through talks across the region at travel and non-travel forums.
During her participation at the WIT conference, she also shared new and changing trends of the online travel world at the panel on ‘OTAs: The Coming Wave’.
AirAsiaExpedia is the joint venture company between one of the world's leading online travel company, Expedia Inc. and the world's best low cost airline, AirAsia. Headquartered in Singapore, AirAsiaExpedia operates Expedia’s businesses in Japan, Korea, Hong Kong, Taiwan, India, and Southeast Asia markets and the AirAsiaGo.com business across Asia. Its comprehensive inventory features more than 325,000 hotels, 400 airlines and over 7000 holiday activities and attractions from across the world.
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Photo caption: AirAsiaExpedia Chief Executive Officer, Kathleen Tan receiving WIT award for being one of the Top 10 Influencers in online travel in the Asia Pacific region