- Customized EPG to enhance customer experience
- Increase ARPU through VAS content and EPG/ banner AD revenues
- To extend to multiple devices / screens going forward
Corpus Media Labs, a Digital TV middleware and VAS platform company announces that, ABS Media Service Pvt Ltd, a leading Cable MSO will deploy its STB Software, iPlatform to provide better customer experience and add new revenue streams. Corpus iPlatform enables monetization on all variants including SD, HD, Hybrid and IP Set top boxes. ABS will initially deploy Hybrid to leverage classical broadcast and open the world of Interactive media through IP return path at the same time.
Corpus will provide a customized electronic program guide (EPG) and enable interactive TV VAS applications including “Interactive content”, “TV Shopping”, “Video on Demand”, “Catch up TV”, and “Multiscreen OTT” are some of the VAS possible with less memory footprint for Hybrid, HD and SD set-top-boxes. Also ABS will leverage the Platform’s targeted and interactive advertising capabilities via the EPG home page and banner ads to enable its advertisers get better value for every advertising rupee spent.
Atul Saraf, CMD, ABS said, We believe with Corpus, we have the right partner to help us monetize our network and achieve a faster ROI. With Corpus’ Iplatform, we are confident that it will create a engaging TV experience for our customers and make them smarter allowing them to navigate, plan and follow programs of their choice.
Priyabrata Das, Product Head at Corpus said, with the digitisation of cable TV in India, cable MSOs are looking to enhance customer experience and generate more revenue per STB deployed. Corpus is excited to work with ABS to enhance their ARPUs through localised Value added services and advertising revenues while provide their customers, the true Digital TV experience. Going forward we will extend the solution to Mobiles and Tablets.
ABS has a strong subscriber base in Mumbai including the middle and higher income subscribers which gives scope for VAS consumption. Corpus will continue to work closely with ABS to deliver solutions and services to its growing subscriber base.
About Corpus Media Labs
Corpus Media Labs Pvt. Ltd. was founded in 1999 as a Technology Company with a vision to offer monetization solutions to the Media & Entertainment domain. Its flagship product suite, Corpus iPlatform is a unique value delivery platform designed for MSOs. The platform consists of state of the art client framework which enables rapid and rich EPG and UI development, feature enhancement and customization optimized for different STB hardware configuration. MSO can start with standard VAS and gradually enable more advanced feature and premium VAS. The platform also includes the multi-screen application framework to enable operator branded OTT application on second screen devices like tablets, smart phones and PC.