Monday, December 23, 2013 10:00 AM IST (04:30 AM GMT)
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R Chrysal Fashions Pvt Ltd Launches MyBagsDirect.Com

Mumbai, Maharashtra, India, Monday, December 23, 2013 — (Business Wire India) — R Chrysal Fashions Private Limited launches an Indian E-commerce portal, aimed at revolutionizing the way bags are bought in India. is unique in every sense and offers a galaxy of varied range of bags thereby enduring a novel shopping approach to the buyer at a mere click. The e-commerce portal definitely promises to make available to Indian customers, the best in bags that the world has to offer.

The objective of My Bags Direct.Com is sharply focused on only “International brands”, The new online shopping portal will house international branded bags that maybe unknown in India, but ones that have great reputations in their respective home-countries. Hobie-USA, Ed Hardy- USA, Shagwear-Canada, Colorland-The UK, Mes Enfants- The UK, David Jones-France and Swisswin- Switzerland, are some such brands that one can look forward to purchase. The portal also aims to house some more international brands from France, The UK, Hong Kong and China in the forthcoming months. The products that will be available at are relatively exclusive and only about 100 of each are imported for the entire country.

My Bags Direct.Com follows a unique “mixed-container” strategy; RCFPL ensures that maximum variety is bought at the minimum costs. But what is most unconventional about, is in its name- the DIRECT2U concept. Bags available on would be sold only directly to customers. By eliminating the trade, the company saves on channel-margins, and passes them on straight to the customers. 8% margins to distributors and 25% margins to dealers/shop-owners, amounts to a whopping 33% savings on all bags, all 365 days of the year.

This online shopping portal will include varied collection of modern, contemporary, ethnic, festive and travel bags and accessories. These inimitable collections will endow the consumer with a gamut of handbags, purses, sling bags, college bags, trolley bags, backpacks.

Mr. Omkar Patel, incubator and CEO of MyBagsDirect, asserts, “Indians have always fancied “things foreign”. Whilst there is a super-luxury market, dominated by the likes of Armanis and Guccis, the other end is of cheap “Chinese products”. There is a huge untapped market for great-quality, uniquely-designed and rightly-priced, international brands. “We provide great products, unparalleled choice and with our Direct2U concept, customers will also get themselves the best buy at unbelievable prices”, he concludes.

About R Chrysal Fashions Private Limited: is the specialist international bags division of R Chrysal Fashions Pvt. Ltd. (RCFPL), a Chrysal Group company.

The Chrysal Group operates with a truly international attitude. ‘Open Minds, Open Doors.” The corporate motto embodies the Group’s passion for ‘investing in new ideas’. Whether it is Media, Realty, Hospitality or Fashion, what sets Chrysal Group’s ventures apart is the fresh outlook with which each business is approached.

Not surprisingly, is unlike any other online bag store.

Shweta Powar, +91 9820409554
Pooja Shah, +91 9819707501