Friday, December 13, 2013 05:30 PM IST (12:00 PM GMT)
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Eternity Loops by ORRA Platinum Couples – For an Infinite Love that Transcends Time

Mumbai, Maharashtra, India, Friday, December 13, 2013 — (Business Wire India) — A marriage spans seven lifetimes they say, but true love transcends time; simply because it’s infinite. To celebrate this kind of eternal love, ORRA launches Eternity Loops by ORRA Platinum Couples (OPC). Eternity Loops collection features complimentary rings with a beautiful Infinity symbol that is repeated throughout the ring in a flowing manner and set with sparkling brilliant diamonds much like the dazzling love in your life.

ORRA Platinum Couples (OPC) rings have over the years become synonymous with true love, making OPC the preferred choice for couples looking for engagement rings and wedding bands. Every ring in the collection is thoughtfully designed and is symbolic of an eternal love. Platinum being pure, rare and eternal is the perfect metal to celebrate love. Mr. Vijay Jain, CEO, ORRA speaks of the collection, “Platinum is increasingly becoming a metal of choice for weddings and engagements. The white luster of the metal brings out the sparkle of the diamonds, making ORRA Platinum Couples an ideal choice. Every year we introduce new designs in the OPC collection, the binding factor in all the collections has been a symbol of love, a love which is timeless and rare. No proposal is complete without a ring, and the rings from the Eternity Loops collection will perfectly quantify your feelings for your loved one.”

Eternity Loops collection is now available at any of ORRA’s 36 stores across 26 cities. The male rings start at approx Rs. 65k onwards and the female rings start at approx Rs.35k. Walk in together to an ORRA store and make your lifelong journey a truly precious one with the ORRA Platinum Couples collection.

ORRA- Impossible to hide

Jewellery buying isn’t just about a purchase any longer; it’s about a complete experience, replete with stunning jewellery and the ideal shopping ambience. ORRA one of India’s leading jewellery brands with 36 exclusive boutiques across 26 cities offers the customer just that. Having been at the forefront of design leadership and product innovation with 5 global design centres in Tokyo, Hong Kong, Antwerp, Mumbai and New York, ORRA gives its Indian patrons an opportunity to experience a premium international buying experience.

Banking on its rich Belgian diamond legacy, ORRA made its foray in the branded jewellery segment as an exclusive diamond brand, but taking into account the demand of the customers and the requirement of the market, most of its stores now offer a range of designs in not just diamonds and platinum but 22kt BIS Hallmarked gold as well. Given the steady flow of customers, who seek not just branded diamond jewellery, but have now moved on to branded gold jewellery as well; ORRA is now looking to move to the next level of being a full service branded jeweller across its stores. With a repertoire of having designed for Hollywood, Bollywod and Royalty, ORRA offers some fashionable designs.

ORRA has been a recipient of various national awards having been adjudged the Most Innovative Jeweller, the Best Retail Jewellery Chain and most recently won the Platinum Jewellery of the Year Award 2013 and has been voted as one of the “Top 3 most trusted jewellery brands” in the country in the Brand Trust Report 2012 and 2013. For those who believe in shopping for jewellery in style, ORRA’s boutique is the perfect destination. ORRA’s jewellery makes it impossible to hide, even when you’re in a large crowd, you will manage to stand out from the rest.

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Platinum Eternity Loops by ORRA
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Platinum Eternity Loops by ORRA

Michelle, ORRA, +91 7666406665