Frost & Sullivan
Tuesday, December 17, 2013 12:11 PM IST (06:41 AM GMT)
Editors: General: Economy, People; Business: Business services, Information technology; Technology
Frost & Sullivan: Increase in IT Investments across Sectors Spurs Middle East Unified Communications Market
Virtualisation, cloud technologies, and the bring-your-own device trend creates market opportunities
Dubai, United Arab Emirates, Tuesday, December 17, 2013 — (Business Wire India) — The gradual shift from pure voice to voice plus video conferencing infrastructure is driving the growth of the unified communications (UC) market in the Middle East. Demand for comprehensive UC suites rather than standalone applications bolsters market development as participants consolidate to strengthen their presence across UC segments in the region.
New analysis from Frost & Sullivan (http://www.conferencing.frost.com), The Middle East Unified Communications Market, finds that the market earned revenues of $361.9 million in 2012 and estimates this to reach $679.1 million in 2019. The research covers enterprise telephony, video conferencing, contact centre, e-mail, unified client, unified messaging, mobility as well as presence and integrated UC applications.
“The large influx of investment in communication and collaborative technologies by the government, financial services, telecom and IT sectors is giving a thrust to the UC market in the Middle East,” stated Frost & Sullivan Information & Communication Technologies Research Analyst. “In particular, targeted government investment in knowledge-based industries and the focus on diversification will boost the uptake of UC solutions in the region.”
The market is also gaining momentum with the proliferation of smart phones in the Middle East. The popularity of virtualisation and hybrid-based cloud models as well as the bring-your-own-device (BYOD) trend is fuelling the adoption of middleware applications and soft clients that facilitate voice and video communications using mobile devices.
The rising significance of UC applications in the Middle East is expected to promote the use of Internet protocol-private branch exchange (IP-PBX) as it serves as a platform for any UC deployment. However, the high cost associated with IP deployment as well as insufficient awareness on its advantages is lowering market potential. The lack of interoperability among UC applications offered by different vendors is further limiting the scope of the market.
The current regulatory framework, which restricts the connection of public-switched telephone network lines with voice over IP (VoIP) is also curbing market expansion. This will cease being an issue when de-licensing and the new telecom policy, which allows licensees to offer VoIP services to businesses and consumers, take effect.
Another challenge is the unregulated organisation of distributors in the Middle East. To add to this, the severe shortage of skilled labour in the region is escalating the cost of business operations.
Nevertheless, investments in IP telephony, conferencing solutions, instant messaging/presence, and mobility are expected to continue as aggressive marketing campaigns by vendors help increase end-user awareness of the benefits of UC solutions, which include productivity, scalability, flexibility and lower total cost of operations.
“To succeed in the marketplace, UC solution providers must build a strong local and regional distribution channel, develop a competitive service positioning strategy, and deliver timely service to customers,” advised the Analyst. “They will also do well to team up with established local partners in order to forge lasting relationships with key end users.”
If you are interested in more information on this study, please send an e-mail to Tanu Chopra / Paroma Bhattacharya, Corporate Communications, at email@example.com / firstname.lastname@example.org, with your full name, company name, job title, telephone number, company e-mail address, company website, city, state and country.
The Middle East Unified Communications Market is part of the Conferencing & Collaboration Growth Partnership Service programme. Frost & Sullivan’s related Studies include: Global Web Conferencing Market, North American Audio Conferencing Services Market, and European Audio Conferencing Services Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.
Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
— The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
— The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
The Middle East Unified Communications Market
Tanu Chopra, Corporate Communications – Middle East and North Africa, Frost & Sullivan, +91 (22) 66072046, email@example.com
Paroma Bhattacharya, Corporate Communications – Middle East and North Africa, Frost & Sullivan, +91 (22) 66072047, firstname.lastname@example.org
Nimisha Iyer, Corporate Communications – Middle East, North Africa and South Asia, Frost & Sullivan, +91 (22) 66072007, email@example.com