Samsung Electronics Co., Ltd.
Wednesday, November 27, 2013 03:10 PM IST (09:40 AM GMT)
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Samsung to Initiate its ‘Nanum Village’ Project in Baidpura Village, Greater Noida
Samsung to improve infrastructure, health and education facilities in the village

Noida, Uttar Pradesh, India, Wednesday, November 27, 2013 — (Business Wire India) — Samsung today announced the launch of its ‘Nanum Village’ project in India, with the adoption of Baidpura village near its Noida manufacturing facility. One of the first of its kind CSR initiatives by Samsung in India, the Nanum Village project will see Samsung bringing in several improvements in the infrastructure, health and education facilities in the village.

Mr. B.D. Park, President and CEO, South West Asia, Samsung Electronics and Mr. Rama Raman, Chairman and CEO of Noida and Greater Noida launched the project in the presence of Ms. Grace Lee, Head of Community Relations, Samsung Electronics and Mr. Hiralal Gupta, District Magistrate of Gautam Buddh Nagar along with other officials from Greater Noida Authorities.

Speaking on the occasion, stated Mr. B. D. Park, President and CEO, South West Asia, Samsung Electronics, “The ‘Nanum Village’ is one of our global corporate social responsibility programs and we are happy to introduce this program here in India. There is a strong principle of sharing that underlines harmonious living in communities. The Nanum Village concept evolves from this principle to provide residents with benefits that will improve the quality of their life.”

As part of its Nanum Village initiative, the Company will construct a community centre for Baidpura residents at the Sri Sant Vinobha Bhave Inter College, which will house recreation facilities, a library as well as computers for the benefit of the community. With education as a strong focus for its Corporate Social Responsibility initiatives, the Company plans to set up a Smart Class in the school. By providing computers, tablets and Smart board in the Samsung Smart class, the Company plans to enrich the quality of education being provided to the students and open up a whole new world of possibilities for them. The Company will also carry out other health and community development initiatives at Baidpura going forward.

The Nanum Village project in Noida is the latest addition to several CSR projects undertaken by Samsung in India. A group of volunteers from Samsung Electronics’ headquarters in Korea have been working in Sriperumbudur, Tamil Nadu and now in Delhi, for the past three weeks, as part of the Company’s global employee volunteer program. The volunteers set up a Samsung Smart Class in the Keeranallur Government High School, carried out repair works in the school, taught students basic hygiene and involved them in various physical education activities. Some volunteers also supported health check-up camps organised by Samsung India in around 10 villages in Sriperumbudur. Samsung volunteers are currently working in the Sarvodaya Secondary School, Sawada carrying out educational activities.

About Samsung’s CSR Initiatives in India: Samsung’s CSR program in India places substantial focus on providing quality education to underprivileged children in the country. The company is in the process of setting up Samsung Smart Classes at Navodaya Vidyalayas in different parts of the country. This initiative is helping bridge the digital divide in the country while at the same time improving the quality of education being provided in these schools.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.

CONTACT DETAILS
Pramuch Goel, Samsung India, pramuch.goel@samsung.com
Neha Singhvi, Weber Shandwick, +91 9560033899, nsinghvi@webershandwick.com
Vani Viswanathan, Weber Shandwick, +91 9560022704, vviswanathan@webershandwick.com