Wednesday, November 27, 2013 10:00 AM IST (04:30 AM GMT)
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Snapdeal, the Cheapest Online Mobile Store: Zoutons.com Study
New Delhi, Delhi, India, Wednesday, November 27, 2013 — (Business Wire India) — Zoutons.com, a leading deal discovery and coupon aggregation portal has conducted a study to deduce the cheapest e-commerce store for mobile phones in India. The study provides some crucial insights about the online stores which can ultimately help consumers in getting better products at lesser price. Here are some highlights of the findings –
— Snapdeal is the cheapest managed online marketplace for 38% mobiles among 80 handsets selected for the study from eight brands Apple, HTC, Sony, Nokia, Micromax, Samsung, Karbon.
— Ebay India is the cheapest ecommerce store among both type of stores having managed or unmanaged inventories
— Flipkart is the most economical store for HTC mobiles and also features lowest price tag for the high end mobile phones priced above Rs. 30,000
— Tradus is the cheapest store for the mobiles price between Rs. 1000-5000
The study was done on 80 popular mobile handsets being sold at top 10 online electronics store i.e. Flipkart, Snapdeal, Ebay, Amazon, Tradus, Shopclues, Bagittoday, Naaptol, Homeshop18, Rediff Shopping.
The survey also surveys the cheapest store for top selling brands and price ranges starting from Rs. 1000.
Snapdeal, Flipkart and Naaptol are the cheapest online managed market places:
In sync with the TV ads released by Snapdeal is the cheapest store for 32 out of 80 selected mobile sets with the average discount percentage (ADP) 2.52.
Flipkart was found to be cheapest store for 17 mobiles bringing its percentage to 20% and it quickly follows Snapdeal with ADP 2.02.
Naaptol possesses 0.93 ADP with slight regression from the trend in the sample space as the store provides least price tag only for 3 mobile phones.
Ebay , Tradus record highest Average Discount Price
ADP for Ebay and Tradus is highest among all selected e-commerce stores 4.8 and 3.7 respectively. E bay is also the cheapest mobile store for the phones priced under Rs 5000-15000. The ADP for the store under given price range was calculated to be 25%.
Tradus is the cheapest store for the budget mobile phones price between Rs. 1000-5000.
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Zoutons.com is a coupons and deal aggregation website with the tagline “The Loot is on”, helping online shoppers and deal hunters to locate latest coupons and offers from a vast pool of online retailers, banks & brands. Zoutons is the online player in the deal aggregation space to offer coupons and deals of top 50 Banks in Indian and more than 500 pan-India brands. To know more about the latest deals on Snapdeal go to http://zoutons.com/stores/snapdeal.
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Zoutons.com case study