BWI: No More Freebies or Pocket Money, Parents Now Dole Out Cash to Kids based on Marks: ING Survey

ING Vysya Bank Limited
Wednesday, November 13, 2013 02:15 PM IST (08:45 AM GMT)
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No More Freebies or Pocket Money, Parents Now Dole Out Cash to Kids based on Marks: ING Survey

Bangalore, Karnataka, India, Wednesday, November 13, 2013 — (Business Wire India) — Over 50% of respondents who participated in an annual ING survey, said they don’t believe in giving their children pocket money, but prefer to dole out cash if they meet desired marks in school exams. The finding has redefined the concept of “pocket money” children gather from multiple sources, primarily parents. Over 1,000 parents participated in an online survey conducted by ING Vysya Bank over a period of 3 months, with 60% of them residing in metropolitan cities while remaining representing the rest of the country. The Annual ING ZING survey is meant to capture the changing behavioral trends among parents and kids on money management and how they adapt to each other’s needs and requirements.

“Indian parents’ outlook towards giving money to their kids is unlike parents in the west, who treat pocket money as a reward for household chores. Indian parents, instead use it as a way to reward better grades and higher degree of responsibility,” said Brett Morgan, Country Head – Branch Banking & Private Clients, ING Vysya Bank.

Also mothers edged out fathers as influencers when it came to money management by children; 72.7% of respondents thought kids asked mothers maximum questions about money. The survey also noted that 60% of respondents prefer to park their funds in Fixed Deposits (FDs) when it comes to allocating funds to their child’s future requirements as against other asset classes.

The survey also highlighted the fact that over 70% parents believe that saving money is a necessary skill to be taught to their children. In order to ensure that the kids have a hands-on approach for money management skills, around 52% of parents opened a dedicated bank account for their children up from 40% last year, thereby helping them deposit money etc at a much younger age than public perception. Another finding observed that parents believe that handing over the responsibility of depositing money in a savings account makes them more mature.

About ING Vysya Bank

ING Vysya Bank Ltd is a premier private sector bank with retail, private and wholesale banking platforms that serve over two million customers. With over 80 years of history in India and leveraging ING’s global financial expertise, the bank offers a broad range of innovative and established products and services, across its 547 branches. The Bank, which has close to 10,000 employees, is also listed in Bombay Stock Exchange Limited and National Stock Exchange of India Limited. ING Vysya Bank was ranked among top 5 Most Trusted Brands among private sector banks in India in the Economic Times Brand Equity – Neilsen survey 2011.

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ING is a global financial institution of Dutch origin, offering banking, investments, life insurance and retirement services to meet the needs of a broad customer base. With more than 82,000 employees, ING serves over 61 million private, corporate and institutional customers in over 40 countries in Europe, North America and Latin America, Asia and Australia.

For more details on the survey and findings and an interesting info graphic with artwork files, please click this link.

To view the ING survey infographic please click on the link given below:

ING survey infographic
For picture(s)/data to illustrate this release click below:
ING survey infographic

Vinu Lal, ING Vysya Bank Limited, +91 (80) 25005072, [email protected]
Frenny Doshi, Adfactors PR, +91 9620833398, [email protected]
Sameera Alam, Adfactors PR, +91 9916300643