Ybrant Digital Limited
Thursday, October 03, 2013 11:30 AM IST (06:00 AM GMT)
Editors: General: People; Business: Advertising, PR & marketing, Business services, Information technology, Major diversified industrial groups; Technology
Ybrant Digital Strengthens its Presence in the APAC Region Appoints Krishna Srinivas as GM, Sales

Hyderabad, Andhra Pradesh, India, Thursday, October 03, 2013 — (Business Wire India) — Ybrant Digital Limited, the leading global digital marketing company today announced the appointment of Krishna Srinivas as General Manager, Sales, for the APAC region. Prior to joining Ybrant Digital, Krishna was Director of Media Solutions, South East Asia for the Walt Disney Company based in Singapore.

Ybrant Digital is now expanding its geographical reach to the South East Asian market. The Asian business previously managed out of Australia, will now be headquartered out of Singapore with a local on-ground team of sales and operations staff lead by Krishna.

Suresh Reddy, Chairman & CEO of Ybrant Digital said, “Glad we are bringing in Krishna, an industry expert in this field. We already have a successful business set up and operations in Thailand; so the addition of the Singapore set up will enable us to grow our client base and support in the region with additional offices in each of the Asian market to be set up with local teams over the next 6-12 months.”

Dan Strachotta, Managing Director, Ybrant APAC added, “Krishna brings a great deal of strength and support to our efforts in this region of the world. Much of the growth in digital ad spending is from Asia-Pacific, where more than 1 billion people use the web at least once per month. By 2016, this audience number is expected to reach almost 1.4 billion. Asia-Pacific will be home to some 2.15 billion mobile phone users this year. In China alone, the mobile consumer base will top 1 billion in 2014. That will put worldwide digital ad spending levels-including online and mobile advertising spending, other than messaging-based formats-at 21.7% of the total spent on ads in all media this year. It’s important we capitalize on this growth.”

Krishna Srinivas added, “I’m looking forward to this great opportunity to expand Ybrant Digital’s offerings of Facebook, search, mobile ad network, trading desk – display and video to service agencies and brands across Asia-Pacific and also leverage on Ybrant Digital’s global expertise to harness the market opportunity of this dynamic region.”

For more information, visit: www.ybrantdigital.com Ybrant AU: http://www.ybrantdigital.com.au/

Trish van Tussenbroek, General Manager, Operations/Social APAC, 0412 00 66 03, trishv@ybrantdigital.com
Rema Sujeeth, Director – Corporate Communications, +91 (040) 45678925, rema@ybrantdigital.com