Toshiba India Private Limited
Tuesday, October 08, 2013 02:50 PM IST (09:20 AM GMT)
Editors: General: Consumer interest, Entertainment, People, Sports; Business: Business services, Electronic appliances & components, Media & entertainment, Sports; Technology
Samir Kochhar Hosts Demo of Toshiba World’s 1st Cricket Series TV, Co-created with Sachin Tendulkar
Young cricketers of Vijay Dahiya Cricket Centre of Excellence and Virender Sehwag Cricket Academy bowled over by Cricket Series TV

New Delhi, Delhi, India, Tuesday, October 08, 2013 — (Business Wire India) — India is a nation that thrives on Cricket. The people of our country just don’t watch cricket – they live it. Cricket Viewing was never so exciting. To reinforce this idea, Toshiba India recently conducted a demo of its World’s 1st Cricket Series TV for the students of Vijay Dahiya Cricket Centre of Excellence and Virender Sehwag Cricket Academy at Modern School, Vasant Vihar and SS Khalsa Senior Secondary School Lajpat Nagar respectively in New Delhi to get a feedback from aspiring young Cricketers on how they felt about the Cricket Series TV.

To build the on-ground excitement and feel in the students and coaches of the academies, Samir Kochhar the known to all Cricket Commentator and Actor was present for hosting the thrilled event of tech and entertainment.

Cricket students and mentors were shown the game on a traditional television and then on Toshiba cricket mode TV. The children were totally bowled over by the stunning picture quality and larger-than-life cricket viewing experience offered by the Toshiba Cricket Series TVs.

The findings were no surprise as the series received better rating on each parameter, including best suitable for watching cricket (9.83), better picture quality (9.56) and color accuracy (9.54). Not just that, 98% students preferred cricket mode over non-cricket mode in terms of clarity, sharpness and better picture quality.

Speaking on the event, Samir Kocchar, Cricket Commentator and Actor said, “The opportunity to be associated with the vision of Toshiba for bringing the wonderful technology and Legendary Cricketer Sachin Tendulkar by Co-Creating the product is exciting.”

Toshiba Cricket Series TV, co- created with Sachin Tendulkar promises to elevate the sensory and television viewing pleasure with unmatched picture quality that produces life-like sharp images without any motion blur and a powerful yet distortion-free stadium-like sound.

The product created ripples in the academies. Aaryan Bhatia (name changed), a student of Vijay Dahiya Cricket said, “This is really exciting, so perfect for all the cricket lovers. I haven’t come across any television that does this in a country so passionately about cricket. This is going to be like sitting in my drawing room and enjoying the game of the stadium. It’s like being immersed in true action.”

The budding cricketers at the academies were found amazed with the apparent striking difference of the new Cricket Series TV against the one without Cricket Mode. To add some more excitement, Samir played a cricket quiz, to which children went berserk and cheered every answered with a roar. Four winners from each academy were given Sachin Tendulkar’s signed miniature cricket bats.

The TV has already stormed the market with great responses, people are happy to finally have a TV that gives Cricket the every little detail it deserves.

About Toshiba India Pvt. Ltd.

Toshiba India Private Limited is a 100% subsidiary of Toshiba Corporation Japan. Toshiba is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 590 consolidated companies, with 206,000 employees worldwide and annual sales surpassing 5.8 trillion yen (US$61 billion). Visit Toshiba’s web site at

The business operations of Toshiba India Private Limited in India encompass the following business domains:

— PC Business (Laptops)
— LCD LED TVs Business
— Home Appliances Business (refrigerators, washing machine etc.)
— Thermal & Hydro Power Plant Systems Engineering Business
— Semiconductor Business
— Multi-Functional Peripherals / Devices (copy/print/fax/scan etc.) Business
— Transmission Distribution & Industrial Systems (including railway systems / equipment) Business

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Samir Kochhar hosts demo of Toshiba World’s 1st Cricket Series TV, co-created with Sachin Tendulkar

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Samir Kochhar hosts demo of Toshiba Worlds 1st Cricket Series TV, co created with Sachin Tendulkar

Rashi Jain Agarwal, +91 9582555416,
Anushka Bakshi, +91 9582555408,