Monday, October 21, 2013 02:14 PM IST (08:44 AM GMT)
Editors: General: People; Business: Business services, Construction, Major diversified industrial groups, Media & entertainment, Real estate
NCC Urban Strengthens its Joint Venture with Avant
Following the success in South Indian markets, NCC Urban is bringing Avant’s revolutionary product range to the high volume & high growth Western India markets

Mumbai, Maharashtra, India, Monday, October 21, 2013 — (Business Wire India) — NCC Urban, a subsidiary of NCC Ltd. (BSE: 500294 | NSE: NCC | ISIN: INE868B01028) has enhanced its joint venture with Avant Holding GmbH, a leading German manufacturer of high quality, sustainable interior solutions for commercial and domestic sectors. Avant’s product range includes Flooring, Roofing, Wall Panelling and Ceiling products. The revolutionary product range will now be available in the Western India.

Commenting on the partnership and expansion, Mr. N. R. Alluri, Managing Director of NCC Urban said, “We look forward to seeing our affiliation with Avant strengthen further with the addition of this high-opportunity market, to our growing portfolio. Our partnership has been one of great synergy between two highly-innovative and dynamic groups. We are certain that this shared camaraderie will continue to lead us to successful growth across India.”

NCC Urban will market Avant’s revolutionary products across various regions of the Indian market. These avant-garde products have been a global success owing to its high-quality and sustainability. Avant products are available in more than 20 countries. NCC Urban has a wealth of experience in developing quality residential complexes, townships and SEZs across India and overseas.

Commenting on the expansion, Mr. Philip Mazloumian, Director of Marketing at Avant, said: “It has been an exciting journey to offer our range of products in this quality-driven market. The products enjoy a growing market share and have received wide acceptability around the world. The products have received an overwhelming response since our soft launch in the Southern India market earlier this year. The USP of Avant’s products are that they are easily adaptive to the climatic conditions of the region, besides being highly durable and easy to maintain; an important need in this ever evolving market. Our aim is to create a niche for our products in different parts of the country; providing interior solutions of the finest international quality standards.”

He added, “We are very pleased to have NCC Urban as our partners in India. Together, we offer world- class, eco-friendly solutions of top quality to consumers. We are certain that this will be a highly rewarding partnership for both of us.”

Recognised for its quality and unmatched durability, Avant products have been ranked as next-generation products based on their innovative and eco-friendly features. Having already made a mark across the globe, Avant’s interiors solutions have been utilized in leading hotel chains, residences, restaurants, resorts, yachts, cruise-ships and hospitals.

Avant products have insulating qualities that hold the potential to reduce electricity costs by up to 25 %, resulting in lower carbon emissions. Avant Flooring Panels are 100% waterproof and are designed to have a natural look and feel. They are made from ultra-durable, sustainable materials that ensure the panels will never scuff, scratch, stain, rot or deform.

Avant was recently honoured by the Europe Business Assembly at the Institute of Directors, Oxford with the Best Enterprises Award in the field of construction and finishing materials. Avant was adjudged the “Best of Category” for flooring at the International Interior Design Association Award (IIDA) ceremony.

Notes To The Editor

About Avant Products

Avant Roofing is a revolutionary composite roofing material available in two styles called Avant Premium and Avant Royal. With its unique design and multiple benefits, it is ideal for serious applications, from livestock farms and malls to office buildings and residential compounds.

The composite used in Avant Flooring can be efficiently used indoors and outdoors, offering high versatility in all situations. 100% waterproof, UV resistant, dust and scratch proof, the product also conforms to strict marine standards, making it suitable for use around yachts, house boats and cruise liners. And, because it is so strong, it can withstand the pressures of foot traffic at hotels, airports, shopping malls, office buildings and indoor stadiums. Moreover, as the product being made up of sustainable materials, it offers the user the beauty of wood, without shedding a single tree.

About NCC Urban

NCC Urban Infrastructure Ltd. is a subsidiary of NCC Ltd and comes equipped with world- class building techniques and a state-of-the-art building infrastructure, that is expertly driven by top-notch professionals.

NCC Urban Infrastructure’s quality operations span across residential and commercial complexes, townships, SEZs and serviced apartment complexes. Strict adherence to superior standards, on time deliveries and transparent documentation, has made it the preferred destination for individuals who are looking for quality living at affordable prices.

Nagarjuna Meadows-1 is a residential project in Bengaluru. Executed by NCC Urban, it has been rated as “Bengaluru 7 Star” by CRISIL Real Estate Ratings. This is the first ever project to get certified with 7 stars in Bengaluru. Transparency in documentation makes it easier for the customer to plan their investments. The project has 77% open space with a lush green locale and located in a comparatively less populated place. Each unit has bigger room sizes, wide corridors due to superior design and better utilization of space.

Currently, NCCUIL has projects in Hyderabad, Bengaluru, Guntur, Cochin & Ranchi and also holds land parcels across India.

List of residential projects executed / being executed by NCC Urban:

To view the photograph, please click on the link given below:

From L-R, G Srinivasa Rao (Assistant General Manager, NCC), Philip Mazloumian (Director Marketing , Avant Enterprises), Sunil Gopinath (Country Manager & Business Development, Avant Enterprises)
For picture(s)/data to illustrate this release click below:

List of residential projects executed / being executed by NCC Urban
From L-R, G Srinivasa Rao (Assistant General Manager, NCC), Philip Mazloumian (Director Marketing , Avant Enterprises), Sunil Gopinath (Country Manager & Business Development, Avant Enterprises)

Mr. Philip Mazloumian, Director – Marketing, Avant, +971-4-3431645, philip@avantholding.com