Thursday, October 24, 2013 02:59 PM IST (09:29 AM GMT)
Editors: General: Entertainment; Business: Information technology; Technology
Komli Media Raises $30 Million to Strengthen Leadership Position in Asia Pacific
Financing To Drive Increased Investment in Core Technologies
Mumbai, Maharashtra, India, Thursday, October 24, 2013 — (Business Wire India) — Komli Media, Asia Pacific’s leading digital media technology platform, today announced that it has raised $30 million from new investor Peepul Capital. Existing investors, Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners and Draper Fisher Jurvetson also participated in the funding. The company has raised funds to further invest in its key technology platforms and to strengthen its presence through integrated go to market solutions across the Asia Pacific (APAC) region.
“As digital advertising grows in a fast and fragmented manner, it has become critical for the industry to focus on delivering integrated solutions across social, mobile, display and video,” said Prashant Mehta, Chief Executive Officer, Komli Media. “We have already seen strong adoption of our integrated solution along with algorithmic trading. With the increased funding, we plan to deepen our focus on innovative technologies, such as real time bidding (RTB), to deliver significantly greater value to our customers.”
Komli Media hasbuilt market-leading technologies such as Remarketing on its proprietary ATOM platform that has scaled across regions by delivering strong ROI metrics in display, social and mobile. The Company recently integrated ATOM into Facebook’s RTB (Real-Time-bidding) platform – Facebook Exchange (FBX), making it one of the first adoptees in the region.
“We believe that India and South East Asia are at an inflection point in embracing digital advertising. Komli is a leading player in these key markets and with its technology platform, wide product suite and exceptional leadership team, the company should consolidate its current position even further,” said Venkat Shankar, Investment Director, Peepul Capital.
“Komli’s success story is demonstrated by a CAGR of 200% achieved over the past three years driven by innovative platforms coupled with aggressive organic and inorganic investments. With this round of funding, we expect to further capitalize on the massive market opportunity and also accelerate our growth,” said, Rakesh Malani, Chief Financial Officer, Komli Media.
Avendus Capital was the leading financial advisor to Komli Media on this transaction.
About Komli Media:
Komli Media is Asia Pacific’s leading media technology company with solutions across display, mobile, video, social, search and data for marketers, agencies and publishers. Komli is leading the charge in developing the next-generation of digital advertising technologies, such as a real-time bidding (RTB) performance advertising platform (ATOM) that integrates audience data to improve ROI. Headquartered in Mumbai, Komli Media has over 300+ employees across 12 offices in India, Australia, New Zealand, Southeast Asia and Middle East. Find out more at http://www.komli.com.
About Peepul Group:
Peepul Capital LLC is an Institutional Investor specializing in Buyouts, Restructuring, Early Stage, Growth and Expansion investments. Peepul Capital’s investment strategy represents a nimble approach that allows a disciplined pursuit of a broad range of value propositions across its chosen domains of Technology, Media, Healthcare, Consumer Services and Specialized Engineering.
Peepul Capital helps grow fundamentally stronger and better companies through its extensive operating and entrepreneurial experience. Peepul Capital manages a corpus of approximately US$700 Million across its three Funds for growth-oriented investments focused on India.