Griphin India Bags Whateo Contract for Nelson Mandela

Thursday, October 17, 2013 11:01 AM IST (05:31 AM GMT)
Editors: General: Consumer interest, Entertainment, People, Social issues; Business: Advertising, PR & marketing, Business services, Information technology, Major diversified industrial groups, Media & entertainment, Publishing & printing; Technology
Griphin India Bags Whateo Contract for Nelson Mandela’s ‘Mindset’ Network, South Africa

Mumbai, Maharashtra, India, Thursday, October 17, 2013 — (Business Wire India) — ‘Mindset’ Network, a non-profit South African Organization has recently appointed Griphin, a quick films agency from India to create a Whateo for its organization’s re-launch.

Predominantly a marketing tool, a Whateo works on the same lines as an explainer video or an animated online quick film; further enhanced with the expertise of story-telling, film making and marketing.

Mindset Network was extremely impressed and touched by the ‘Silence of Hunger’ Whateo created by Griphin for, India, the Worlds 1st dotcom NGO and it was in succession of the same that the South African Organization commissioned Griphin to spearhead and kick-start their re-launch campaign with a Whateo.

As quoted by Griphin’s Founder, Jay Sutaria “It is a great feat for us to have caught the eye and attention of a noble organization such as Mindset Network; which is founded and promoted by Mr. Nelson Mandela’s Foundation. Further to which it is an honor to have been given this opportunity to associate with the same! The entire re-branding strategy of Mindset hinges largely upon the Whateo we create. This is a very special project indeed!”

Shaili Sutaria, Creative Director, Griphin says,“It is a challenge to clearly & distinctly communicate with a consumer in a world filled with information overdose! Every Whateo is an explainer video aimed at successfully explaining a concept through illustration, animation & entertainment within 2 minutes. At Griphin we pay special attention to driving ‘every point of communication home’. Mindset has approached us with a very noble mission. They are a non-profit organization and are one of the most trusted providers of quality educational resources, information and support to communities in South Africa. Mindset and Griphin together hope to communicate and motivate all the children of South Africa through an easy, comprehensive and endearing Whateo to take education in Africa to the next level.”

Check out our Whateo at

About Griphin

Griphin is India’s first full-service quick films agency, headquartered in Mumbai, with comprehensive video creation capabilities including conceptualization, animation, production and social/digital media promotion expertise. The focus is to provide brands with end-to-end, one-stop shop solutions, internationally. Griphin’s solutions include Whateos (what-is videos), viral videos, demo videos, corporate films and other quick films for brands, flanked by social/digital marketing solutions for the same.

About Mindset

Mindset is a South African based nonprofit organisation, launched in 2003 by Nelson Mandela. Mindset Learn develops and distributes high quality, contextually relevant educational content for use in the schools in video, print and computer-based multimedia formats.

For further information please refer to attached profile or contact Sharon Bhagwagar on +91 9892058788 or drop in a mail to [email protected]

To view the attachment, please click on the link given below:

Griphin Brief Profile

For picture(s)/data to illustrate this release click below: Brief Profile.pdf
Griphin Brief Profile

Sharon Bhagwagar, Griphin, +91 9892058788, [email protected]