Wednesday, October 23, 2013 01:40 PM IST (08:10 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, People, Travel & tourism; Business: Business services, Information technology, Media & entertainment, Travel & tourism; Technology
Indians Make Most Use of Business Trips: Expedia- Egencia Future of Travel Survey
55% spend additional money on high end meals, 48% upgrade hotel rooms and 41% on room service while on business trips
New Delhi, Delhi, India, Wednesday, October 23, 2013 — (Business Wire India) — Expedia.com®, the world’s largest online travel agency and Egencia, today released the results of their joint global study on ‘Future of Travel’, an analysis of behavior and preferences among employed adults age 18 and older across Asia Pacific, Europe, North America and South America. This survey was conducted online from August 20th to September 12th 2013 by Harris Interactive among 8,535 respondents in 24 countries, including 301 from India.
“The survey shows a clear progression of Indian travelers with respect to increasing number of trips annually, both business and leisure. In fact, Indian business travelers are among the most likely to splurge during business trips when compared globally. The employees are booking travel on the move, with 51% of all employees and 63% business travelers using smartphone and/or tablets for travel booking. To facilitate our consumers, we have been focusing on the mobility segment with regular up-gradations in our mobile application and mobile web page for ease of use. The idea is to make it one stop shop solution on the go,” said Vikram Malhi, General Manager, South and Southeast Asia, Expedia.
“India is amongst the fastest growing business travel markets globally & is expected to be a US$ 50 Billion market by 2017. The business travel industry in India is maturing very quickly. The Indian business traveller expects best in class technology, as we can see in the increased adoption of the Egencia Self Booking Technology solutions & use of Egencia mobile applications. We see the future of the business travel in India to be led by companies like Egencia who are bringing in best in class technology, automation & global best practices to the Indian business traveller. This research validates our focus on the Indian business travel industry & its key drivers. It offers valuable insights to corporate travel buyers to refine their enterprise travel policies & purchase behavior to influence individual purchase choices” said Gaurav Sundaram, Country Director Egencia India.
Appended are the detailed findings of the survey:
— Frequent travellers, more than 5 trips a year- 44% Indians, 39% Thailand
— 12% Indians, 14% Thais and 18% Mexicans don’t travel for business, among the lowest globally
— 34% Indians travel more than 5 times a year, second highest globally after Thailand (39%)
— Only 3% Indians, Norwegians & Thais do not travel for leisure at all, lowest compared to most countries
— Maximum Indians take two day trip (34%), global highest in this segment, followed by Netherlands (28%), Spain (28%) and Canada (27%)
— Indians, Singaporeans, Hong Kongese take the lowest amount day trips compared to most countries at 11%
— Indians high on spending when on Business Trips
– Hotel room upgrades – 48 (Globally highest)
– High-end meals – 55 (second highest globally)
– Room Service – 41 (5th highest globally after Mexico, Brazil, Thailand and Hong Kong)
Trip decision determinants
— Most important factors globally: Hotel location (53%), Price of hotel room (44%), Travel time, direct flights or layovers (42%) and Airfare (36%)
— Most important criteria for Indians: Travel time, direct flights or layovers (54%), Hotel location (51%), Flight time (38%)
— Indians are more likely than most countries to book luxurious hotels while on business trips at 29%
In Singapore (44%), India (38%) and Hong Kong (53%), flight times emerge as in the top three most important
— Most important factors globally: Price of hotel room (63%), Price of Airfare (50%) & Hotel location (50%) and Travel time, direct flights or layovers (33%)
— Most important criteria for Indians: Hotel location (54%) and price of hotel room (54%), Price of Airfare (43%), Staying in a nice or luxurious hotel (34%)
— 11% Indians give preference to hotels’ loyalty program (fourth highest compared to most countries after US – 15%, South Korea-12%, Hong Kong-12%)
We work hard and we party harder!
— Indians bad at balancing work on trips
– 44% work more and 35 % work lesser hours during business trips
– Only 22% work for the same amount of hours on trips
— Only 25% Indians have not extended their business trip into leisure (second lowest compared to most countries after Malaysia 23%)
— 44% Indian respondents said that they have turned their business trip into a vacation but travelled alone for the business part and/or 42% Indian respondents said they have had a family member or friend join them
Loyalty programs & reward points
— Employees over 40 have stronger feelings of entitlement (very entitled/entitled) toward their travel reward points than younger employees (78% vs. 73%). Indians are among the top 5 to give importance to loyalty programs while booking flight/hotels
– 92% Indians find loyalty programs at least somewhat important while booking hotel
– 89% Indians find loyalty programs at least somewhat important while booking flight
— Among those who have some of the strongest feelings of entitlement toward their travel reward points are Brazilians (96%), Mexicans (91%), Hong Kongese (90%) and Indians (90%)
— Employees over 40 have stronger feelings of entitlement (very entitled/entitled) toward their travel reward points than younger employees (78% vs. 73%)
Compensation: Indians on top!
— More than six in ten Indian employees (65%) are compensated with money for their business trips, a high across all countries and almost double of the global average
— Japan is on top in compensating with hours/days at 53%
— 48% of Netherlands are not compensated at all
We trust the net
— A majority of Indians save some type of personal information to streamline the travel booking process
– Mobile number -74%, third highest after Korea and Malaysia at 75%
– Email – 71% (Highest globally)
– Home Address – 52% (Highest globally)
– Work Address – 48% (Highest globally)
– Credit Card – 41% (Highest globally)
— Only 8% Indians don’t save any personal data online for travel booking, lowest globally compared to most countries
— Among those most likely to be influenced by travel related website incentives are employees in India (91%), South Korea (92%), Thailand (92%) and Malaysia (89%)
— The most frequently cited incentive that would influence employees to save more of their personal data on a travel website is discounts on flights/hotels (42%)
Indians going the mobile way
— 92% Indians use a Smartphone or Tablet for personal or business reasons, higher than the global average of 75%
— 64% of respondents have used computers to book their business as well as leisure trip
— 93% of employees who use their Smartphone, use their mobile device for travel purposes (bookings or monitoring itineraries)
– Planning – 66%
– Booking a trip – 58%
– Sharing trip while travelling – 46%
We refer and we prefer
— Travel reviews gaining reliability for Indian travelers, ahead of the global crowd
– Leisure Travellers: 56% say it is very important while 34% find it somewhat important
– Business Travellers: 56% say it is very important while 35% find it somewhat important
— Indians are the worst cribbers!
– Only three in ten (29%) Indians have not posted a negative travel-related comment
– 40% crib about hotels; 36% about restaurants
— While a majority in most countries do not post positive reviews, the notable exception to this is in India where just under two in ten (17%) have not posted a positive review
— 62% Indians have posted positive reviews about hotels, 50% Restaurants and 38% flights
— 47% Indians have posted a service complaint and expect a response, followed by Thais at 33%
Full details on the Future of Travel Study can be found on the Expedia Viewfinder Blog here: viewfinder.expedia.com.
Expedia.com is the world’s leading online travel site, helping millions of travelers per month easily plan and book travel. Expedia.com (http://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology and the widest selection of vacation packages, flights, hotels, rental cars, cruises and in-destination activities, attractions, and services. With the Expedia Best Price Guarantee, Expedia.com customers can get the best rates available online for all types of travel.
Expedia, Expedia.com and the Airplane logo are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. © 2013 Expedia, Inc. All rights reserved. CST # 2029030-50
About Egencia, an Expedia, Inc. company
Egencia is a leading full-service travel management company delivering innovative corporate travel solutions and expert local service to more than 10,000 clients in nearly 60 countries around the world. As part of Expedia, Inc., the world’s largest travel company, Egencia provides forward-looking companies with the ability to drive compliance and cost savings in their travel programs, while meeting the needs and requirements of the modern business traveler. For more information, please visit www.egencia.co.in or follow us on Twitter @Egencia_India.
Egencia and the Egencia logo are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners. © 2013 Egencia, LLC. All rights reserved. CST # 2029030-50; CST # 2083922-50.
This Expedia survey was conducted online from August 20 to September 12 across Europe, North America, Brazil and Asia Pacific by Harris Interactive among 8,535 respondents over the age of 18. In order to qualify to take the full survey, respondents had to be employed full time, part time or self-employed. Respondents who did not meet these qualifications were directed to the demos. The survey Interviews were conducted in English, British English, Portuguese, French, French Canadian, Malay, Dutch, German, Italian, Japanese, Korean, Mexico LATAMSP, Norwegian, Spanish, Swedish, Thai, Hong Kong, Austria-German and Danish.
Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online. Each country was weighted using propensity scores and/or demographic data to reflect the country’s employed adult population as a whole. Exceptions to this are Brazil, India, Thailand and Mexico, which were weighted to reflect the online employed populations of each country. In India, only three regions were surveyed: Delhi (n=95), Mumbai (n=100), and Hyderabad/Chennai/Bangalore (n=106). These three regions were then weighted together to reflect their population size. For the global 24-country total, an additional post-weight was applied to adjust for the relative size of each country’s adult population.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.
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