ArthaYantra Recognised for Innovation

Wednesday, October 09, 2013 01:15 PM IST (07:45 AM GMT)
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ArthaYantra Recognised for Innovation
Millions of Indians to benefit from instant unbiased financial advice

Mumbai, Maharashtra, India, Wednesday, October 09, 2013 — (Business Wire India) —, an India based online Personal Finance advisor, has been selected as one of the most innovative companies in Asia to present at FinovateAsia 2013. The event would take place in Singapore on November 14 and would be attended by world’s leading financial services companies and investors. Finovate is considered the Mecca of Fintech innovations incubated across the world.

ArthaYantra would be presenting its online Personal Finance platform Arthos which has helped the company achieve 50 fold growth in less than 8 months. ArthaYantra has become India’s largest online personal finance advisor with 15000+ registered individuals. The user friendly Arthos is an online and end-to-end personal finance platform which replaces the traditional human advisor and can generate customized personal finance advice instantly. One can create a financial plan, implement recommendations and monitor performance on a single platform.

Arthos uses ArthaYantra’s unique proprietary framework, Personal Financial Lifecycle Management (PFLM)TM, to help customers achieve their financial goals. Consumers with limited knowledge of finance can also use Arthos easily and get actionable advice in real time (not just insights). Arthos users get wealth management grade advice from the comforts of their home and don’t have to depend on visiting individual financial advisors.

Commenting on their selection for Finovate Asia 2013, ArthaYantra’s Founder and CEO, Mr. Nitin Vyakaranam says, “Arthos provides actionable advice instantly and replaces a traditional human advisor who has to spend days to create financial advice for an individual or family. More than ever, the middle income population is in need of an advisor who can assist them even if they don’t have a big bank balance. Arthos has enabled us to reach out to remote villages in India and help families with their finances. We are very excited to be part of FinovateAsia 2013 and ready to showcase Arthos to the world.”

Finovate CEO, Mr. Eric Mattson said, “We’re excited to have ArthaYantra demonstrating their cutting-edge Arthos platform at FinovateAsia 2013. Personal finance is an area of fintech that needs more innovative solutions like Arthos.”

With the launch of Arthos, ArthaYantra has leapfrogged the existing product centric market structure and has made the entire financial services chain more unbiased and accessible. In its first phase of growth, ArthaYantra aims to reach out to 73 million middle income households in India.

About Arthayantra

ArthaYantra is India’s largest online personal finance advisor. It is an innovative company started by a group of alumni of the Indian School of Business (ISB) Hyderabad and is backed by WFA Global, a New York based hedge fund. Arthayantra provides holistic, customized and wealth management grade financial advice online to Indian professionals. The advice encompasses all aspects of personal finance including financial health check, goal based advice, insurance advice for risk management, tax advice and goal and behavioral finance driven portfolio. ArthaYantra services clients through its web-based personal finance platform Arthos which is being used by more than 15000 familes across 500+ cities in India & abroad. For more information please visit

About FinovateAsia: FinovateAsia is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. Held in Singapore, the event offers an insight-packed glimpse of the future of money via a fast-paced, intimate, and unique format. FinovateAsia is organized by The Finovate Group. For more information on the event or to view videos of previous demos, please visit

Shailesh Kher, MSLGROUP, +91 9820664725, [email protected]
Chirag Shah, MSLGROUP, +91 8080204022, [email protected]