SUBWAY® Comes Up with New Offering

SUBWAY
Wednesday, September 25, 2013 05:50 PM IST (12:20 PM GMT)
Editors: General: Consumer interest, Entertainment, Food & drink, People; Business: Business services, Media & entertainment
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SUBWAY® Comes Up with New Offering
Spicy Aloo Patty Sub just for Rupees 50 across SUBWAY® restaurants in India

New Delhi, Delhi, India, Wednesday, September 25, 2013 — (Business Wire India) — SUBWAY® restaurant chain, the largest submarine chain in the world, today announced the ‘SUBWAY WAH!’ offer for its customers in India. Starting today, SUBWAY® customers across India can have the freshly prepared and delicious Spicy Aloo Patty Sub for Rs 50 (plus taxes). This limited period offer will be available till November 15, 2013.

Mr. Sanjiv Pandey, Marketing Manager, Subway Systems India Private Limited said, “SUBWAY WAH! program has been created with an objective of creating a consistent, predictable, compelling Value Experience for our customers. It features a Spicy Aloo Patty Sub (a popular flavor) being offered at a very appealing entry level price. The key focus is to mitigate the trial barrier for consumers and enable frequency through an everyday affordability cue. A 360◦ campaign comprising of a new TVC, radio spots, print ads, and outdoors will be used to amplify this limited period offer.”

Around the world, SUBWAY® is perceived by customers as a provider of healthier options in the fast food space. The chain is all about freshness, choice and customization. All SUBWAY® sandwiches and salads are made to order, right in front of each customer, to their specifications, using the ingredients they select from a wide variety of lean meats, fresh vegetables, freshly baked breads and low-fat condiments and sauces.

SUBWAY® adapts its menu according to the needs and demands of the operating market. SUBWAY® has utmost respect for the host country’s customs. As an instance, no beef products are served in India. SUBWAY® works closely with local chefs and regional suppliers to ensure a good balance of vegetarian and non-vegetarian offering specifically selected to appeal to the Indian palate. SUBWAY® restaurants in India offer a wide range of local favourites such as Chicken Tandoori and Paneer Tikka. Space-permitting, vegetarian and non-vegetarian service counters are kept separate. The chain has also opened fully-vegetarian restaurants at select locations in India.

SUBWAY®‘s inherent appeal as a healthier restaurant chain, with its global positioning, makes it attractive to customers and potential franchisees.

About SUBWAY® Restaurants

Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey – one that has made it possible for thousands of individuals to build and succeed in their own business.

SUBWAY® presently operates 396 stores in India, spread across 72 cities.

For more information about the SUBWAY® chain, visit www.subway.com

Find us on Facebook India: https://www.facebook.com/SubwayIndia

SUBWAY® is a registered trademark of Doctor’s Associates Inc.

Milestones and Accolades

SUBWAY®, is the world’s largest sandwich franchise, and with more than 40,000 restaurants spread over 102 countries, it is also the largest restaurant chain in the world.

Indian Restaurant Awards organized by Franchise India

– SUBWAY® was declared the Best Quick Service Restaurant of the Year (2011)

– SUBWAY® was declared the Most preferred Quick Service Restaurant of the year Award (2012)

— In April 2013, SUBWAY® was ranked as the number one Worker Lunch Spot based on expense receipts from the first six months of the year by Certify (an expense report management software company)

— In April 2013, research firm Millward Brown ranked SUBWAY® as the chain with the #1 Greatest Growth in Brand Value

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Spicy Aloo Patty Sub
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Spicy Aloo Patty Sub

CONTACT DETAILS
Sonakshi Babbar, Management Associate, India InfoMedia, +91 (11) 26687610, [email protected]