SRS Cinemas
Monday, September 09, 2013 05:00 PM IST (11:30 AM GMT)
Editors: General: Arts & culture, Consumer interest, Entertainment, Lifestyle, People; Business: Major diversified industrial groups, Media & entertainment, Retailers
SRS Cinemas Brings World Class Entertainment Experience to Lucknow
SRS Group’s 15th Multiplex in North India. Lucknow’s multiplex has total 3 screens all set to enthrall the local residents

Lucknow, Uttar Pradesh, India, Monday, September 09, 2013 — (Business Wire India) — Going ahead with the expansion of its cinemas business, SRS Limited, one of North India’s leading diversified group having interest in real estate, cinemas, jewellery, retail and hospitality, has announced the launch of its multiplex in Lucknow. Conveniently located City Mall, Gomti nagar, one of the most happening and widely popular places in the city SRS Cinemas in Lucknow is SRS Group’s 15th multiplex in North India and 6th in UP and is expected to redefine the cinema experience in the city with Lucknow’s first Full HD projection with digital sound system. Spread across an area of approximately 24,000 sqft the new SRS multiplex has 3 screens. The Multiplex was inaugurated by Shri Sunil Jindal, Managing Director, SRS Limited.

Commenting on the launch, Dr. Anil Jindal, Chairman & Managing Director, SRS Ltd., said, “We are reinforcing our presence in North India with the expansion of our cinemas business and are extremely happy to extend the reach of our most vibrant brand, SRS Cinemas to the residents of Lucknow. We are confident that our new multiplex would receive a warm welcome from the discerning audience in the city because of the unparalleled movie experience and extremely enjoyable ambience that SRS Cinemas offers.”

Mr. Tinku Singh, Group President, SRS Group, said, “With many years of experience in the cinema world we have an insight on the modern consumer behaviour that a visit to the cinema hall no longer denotes a few hours’ outing, but a day-long whirligig of pure entertainment, exotic eating. Keeping these insights in minds, we are proud to bring a world class multiplex to the city of Lucknow. I am confident that this will change the way people of this city use to watch movies at standalone theatres our endeavour is to impart an entirely new dimension to the idyllic pastime of watching movies and i promise you that things would never be the same again “

Apart from the multiplex in Lucknow, SRS Ltd. also have 14 extremely successful multiplexes in the cities of Faridabad, Gurgaon, Ghaziabad, Bijnor, Gorakhpur, Patiala, Ludhiana and Shimla. With the new multiplex in Lucknow now operational, SRS Cinemas has a total of 42 screens across 15 multiplexes with a total capacity of more than 10000 seats. Each auditorium in the SRS Cinemas offers world-class movie viewing experience as it features digital capable projection and digital sound, top of the line seating systems and excellent food and beverage facilities.

About SRS Limited

Incorporated in the year 2000, SRS Limited is a Faridabad (Delhi NCR) headquartered company with a presence in gold and jewellery, film exhibition, retail and hospitality sectors. Listed on both, the BSE and the NSE, the company closed FY 2013 with a turnover of Rs 2888 crores. Its operations span across several cities in north India such as Delhi, Gurgaon, Faridabad, Noida, Ghaziabad, Shimla, Panipat, Bareilly and more, in addition to presence in Ahmedabad and Mumbai as well.

In jewellery, SRS Limited has 6 retail showrooms, 1 EoU and 4 wholesale offices, and in cinemas it has 15 cinemas with 42 screens. Its retail brands encompass 21 stores across the fmcg and apparel categories, and the hospitality business comprises a 4-Star hotel, banquets, food-courts and fine dining restaurants. The Company made a debut in ET 500 Top Companies with a rank of 337 in terms of revenues.

SRS Limited is a part of the larger SRS Group, which has a turnover of Rs 5000 crores and additional interests in real estate, financial and healthcare sectors. The group was ranked at the 2nd position By Business World in May 2013 in the middleweight organisations category.

Manoj Kumar, Clout Communications, +91 9811135420,