Celkon Mobiles
Monday, September 30, 2013 05:11 PM IST (11:41 AM GMT)
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Rahmanishq Music Smartphones Launched by Celkon Mobiles

Kolkata, West Bengal, India, Monday, September 30, 2013 — (Business Wire India) —
The first ever 4D holographic launch in India

Introducing the most personal music companion smartphone AR45

Slim & sleek built to fit in your hands with Android Jelly Bean 4.2.2 operating system

Customized Celkon music player with trendy headset

Re-live your life like moments truly, with the high definition camera with smart photo capture.

Shake and transfer, for sharing the data with your loved ones in the fastest and smartest manner. Shake it and transfer it

Celkon Mobiles, one of the leading manufacturing companies in India, which has pioneered mobile phone solutions and wireless technologies in the country, unveiled its’ latest offering, ‘RahmanIshq’ series phone at the announcement launch today in Kolkata. The highlight of the event comprised of the novel use of augmented technology with the very first of its kind 4D holographic launch of RahmanIshq Smartphone-AR45. The event was graced by the Oscar winning music maestro, Mr. AR Rahman, Mr. Y Guru, Chairman and Managing Director, Celkon Mobiles, and Mr. Murali Retineni, Executive Director, Celkon Mobiles.

As a Chief Guest of the event, Mr. AR Rahman said, “I always believe that technology is very important in the world of music. RahmanIshq stands testimony to this and is a concept dedicated to spreading awareness of how technology needs to blend seamlessly with music for optimum output. It is wonderful to partner with such an innovative brand for my first road tour. Thank you for all the support extended.”

Commenting on the launch and association with RahmanIshq, Mr. Y Guru, Chairman and Managing Director, Celkon Mobiles said “We are committed to our promise of extending unparalleled services to millions of consumers across the country. Partnering with the Mozart of Madras for RahmanIshq is a noteworthy achievement for the company. We are proud to share that our customers can also enjoy the special tune composed by the veteran himself for RahmanIshq that will be used extensively for the RahmanIshq smartphones. Affordable innovation is the genesis of RahmanIshq. We at Celkon Mobiles would continue to build on our promise to efficiently deliver to our consumers with novelties that directly cater to their needs.”

Epitomizing sleekness and simplicity with a 9.9mm slim design, AR45, one of the smartphones from the ‘RahmanIshq’ series from Celkon Mobiles, supports 4.5 inch display with Android Jelly Bean 4.2.2 OS and 1.2 GHz dual core A7 processor. AR45 comes with dual speakers with K-class amplifier to give its users a never before musical experience. Equipped with a 5MP rear camera with a smile detector, AR455 promises the users an outstanding shooting experience. Another innovative feature is Shake & Transfer, which enables the users to experience the data transfer with just a shake in no time, could be the most fastest and smartest ever data transfer App enabled on a smartphone. Apart from 3G, video calling and 4GB ROM, AR45 supports the interactive gaming, in which two people can play games like Soccer or ice-hockey with each other.It also has a customized music player to give the user an enhanced musical experience with multiple preset equalizer option. Celkon Mobiles for the first time in India has leveraged on the customization of Android O.S and built a new user interface to get a different look and feel to the way contacts, messages and call log are viewed and also many more features like power-saver, data meter and security center are added as a bonus feature. A variety of themes are enabled in the handset while unlimited themes are also available for download by the user.

AR45 would be available October onwards for INR 7,999/- at all leading retail outlets.

Elaborating on the product, Mr. Murali Retineni, Executive Director, Celkon Mobiles said, “With the launch of RahmanIshq series, we are raising the bar for affordable innovation especially for the music lovers. AR45 has a full display touch screen and a 5MP rear camera with a novel feature of smile detector. RahmanIshq smartphones are power packed with pre-installed AR Rahman’s chartbusters.”

This series launch was to mark the commencement of the global tour of the music legend, Mr. AR Rahman, a unique road tour where music meets technology that the world icon will embark upon after 20 years.

About Celkon Mobiles

Celkon Mobiles is one of leading mobile handset manufacturing companies in India. Celkon has pioneered mobile phone solutions and wireless technologies in India. Celkon caters to the increasing smart needs of mobile users across the world. Celkon’s forte lies in providing innovative mobile technology to every customer. Celkon believes every user needs an experience more personalized than ever. Celkon is dedicated towards manufacturing customized user friendly phones. Celkon’s value added feature ensures the personality of the phone matches the taste of the user. The wide range of products available at Celkon ensures that there is a phone for every pocket. Every Celkon product undergoes stringent quality tests at every stage of production.

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Celkon Phone Launch
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Celkon Phone Launch

Komal Puri, 20:20 MSL, +91 9718049526, komal.puri@2020msl.com