Asian Paints Debuts ‘Har Ghar Kucch Kehta Hai’ on COLORS

Asian Paints
Tuesday, September 03, 2013 05:35 PM IST (12:05 PM GMT)
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Asian Paints Debuts ‘Har Ghar Kucch Kehta Hai’ on COLORS
Celebrity childhood homes and memories of celebrities showcased on TV show

Mumbai, Maharashtra, India, Tuesday, September 03, 2013 — (Business Wire India) — : Asian Paints has announced the launch of a TV show ‘Asian Paints – Har Ghar Kucch Kehta Hai’, which will debut on COLORS on Saturday 7th at 6.30pm. The series, which is hosted by leading TV personality Vinay Pathak and produced by BBC Worldwide India, will showcase the childhood homes and will bring to the forefront some never-heard-before stories that have influenced leading celebrities like Govinda, Waheeda Rehman, Irfan Pathan, Sakshi Tanwar and Ila Irun during their formative years.

Each episode pays homage to the happy childhood memories, homes and families responsible for shaping the celebrities to the role models that they have evolved into today. Viewers will be able to take a walk down memory lane along with the celebrity and get a firsthand glimpse of the memories and childhood experiences that have shaped the celebrity. The show will feature family members, childhood friends, neighbours, friendly shop owners, local residents and provide an emotional connect to the ‘good old days’.

Elaborating on the show, Mr. Amit Syngle – President , Decorative Business Unit – Sales, Marketing and Technology said – “For these celebrities, their beautiful heart-felt memories have been influenced by the beautiful homes they lived in where, colour and simple d├ęcor created within homes large or small, invariably created a sense of comfort and security. Asian Paints is simply celebrating such homes and the memories entwined in them. Of course in our own special way we have added in a colourful surprise by way of a make-over of a room or wall for each home for each celebrity.”

Commenting on the show, Raj Nayak CEO – COLORS, said: “Asian Paints – Har Ghar Kucch Kehta Hai highlights the significance of the childhood homes and memories in laying the cornerstone of a prosperous life. We are happy to partner with Asian Paints and BBC Worldwide India for this unique property that will enable us to showcase the emotional journeys that have shaped the lives of some of the country’s most successful individuals. The show’s host, Vinay Pathak, is one of the finest and most talented persons, whose affable style promises to create an instant connect with the audience across the country as he delves deeper into the legacy that these celebrities have created for themselves.”

Myleeta Aga, SVP & General Manager India and Content Head Asia, BBC Worldwide said: “I am very pleased that BBC Worldwide India is partnering with Colors and Asian Paints on ‘Asian Paints – Har Ghar Kucch Kehta Hai’. We will be visiting every nook and corner of the country to visit the childhood homes of these celebrities whilst revealing facts about their lives that the general public wasn’t aware of.”

Asian Paints has been a pioneering leader in the paint and decor industry for many years and has been reaching out to consumers to help them express their love for their homes.

Asian Paints:

Asian Paints is India’s largest paint solutions provider and Asia’s third largest paint company, with a turnover of Rs. 96.32 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 17 countries and has 24 paint manufacturing facilities in the world servicing consumers in over 65 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans.

About BBC Worldwide

BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). Businesses at BBC Worldwide include channels, programme sales, TV production, consumer products and live events. The business also builds the reach and reputation of the BBC brand.

About’COLORS’:

‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ’emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Mrs. Pammi Pyrelal, Sasural Simar ka, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Madhubala…Ek Ishq Ek Junoon, Uttaran, Sanskaar, Na Bole Tum..Na Maine Kuch Kaha, Bani- Ishq da kalma, Jhalak Dikhhla Jaa, Bigg Boss amongst others.

CONTACT DETAILS
Siddhish Sriganesh, Asian Paints, +91 (22) 30701386, [email protected]
Neha Bhat, +91 9821116262, [email protected]
Varun Vishwanath, +91 9930104931, [email protected]