SRS Group
Monday, August 26, 2013 02:54 PM IST (09:24 AM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle, People; Business: Business services, Real estate, Retailers
SRS Fortifies its Retail Presence
Opens 3rd outlet in Noida, and 21st outlet in NCR

New Delhi, Delhi, Noida, Uttar Pradesh, Faridabad, Haryana, India, Monday, August 26, 2013 — (Business Wire India) — SRS Limited, the Rs. 2888 cr company, has strengthened its presence in the modern retail category with the launch of its latest store at Sector 48, Noida. This is the company’s 3rd store in Noida and 21st in Delhi NCR.

Spread over an area of approx 5000 sq ft, it is lined along international standards in terms of product range and merchandising, promotions and customer focus. Its wide portfolio includes all key categories such as staples, beverages, home care, personal care, grooming, fruits and vegetables, cleaners and much more. The store, like all others in the chain, is designed to fulfill the entire shopping basket for its customers, making it a one-stop destination for the household requirements – something that is of high relevance with time being at a premium for most people. The store is targeted at the middle and upper middle segments, and in keeping with this, is well-stocked with popular imported food products to cater to the needs of this segment.

Says Dr Anil Jindal, Chairman, SRS Group “Retail is an area of focus for us, and we are preparing for solid success in the times to come as the industry lifts to a high, new level. Every new store of ours is designed to delight our customers, and we hope this store too will meet their expectations of a modern, customer-friendly and responsible store”. Behind the appealing store is the demonstrated expertise of SRS in the retailing business, leveraging its robust understanding in terms of backend logistics, warehousing & supply, automatic replenishments, shelf fill rates, purchases, marketing and other core areas. The new store offers a modern, pleasing ambience and allows shoppers to enjoy their shopping. The stocking has been carefully balanced to ensure that all key product categories and brands are available, yet giving the store an open, uncluttered look. Additional services such as free home delivery, super saver offers and low-priced day of the week also feature here.

Says Sunil Jindal, MD, SRS Limited “We are very happy to strengthen our retail presence in Noida, and are buoyed by the terrific response we received in our other two stores in Sector 51 and 62. By bringing this world-class store, we hope to delight the people in Sector 48 and surrounding areas and bring to them the same services that all our other customers are enjoying”. To make it special for the people, there will be exclusive offers running at this new outlet for a limited period of time.

SRS Limited has held a strong focus on its retail operations, and has chosen stable and profitable expansions, with a strong customer focus. Apart from its Noida stores, its other stores are located at Delhi, Gurgaon, Faridabad and Sonepat.

About SRS Limited

Incorporated in the year 2000, SRS Limited is a Faridabad (Delhi NCR) headquartered company with a presence in gold and jewellery, film exhibition, retail and hospitality sectors. The company closed FY 2013 with a turnover of Rs 2888 crores. It came out with its successful IPO in 2011, and is listed on both, the BSE and the NSE. Its operations span across several cities in north India such as Delhi, Gurgaon, Faridabad, Noida, Ghaziabad, Shimla, Panipat, Bareilly and more, in addition to presence in Ahmedabad and Mumbai as well.

In jewellery, SRS Limited has 6 retail showrooms, 1 EoU and 4 wholesale offices, and in cinemas it has 14 cinemas with 39 screens. Its retail brands encompass 21 stores across the fmcg and apparel categories, and the hospitality business comprises a 4-Star hotel, banquets, food-courts and fine dining restaurants. The Company made a debut in ET 500 Top Companies with a rank of 337 in terms of revenues.

SRS Limited is a part of the larger SRS Group, which has a turnover of Rs 5000 crores and additional interests in real estate, financial and healthcare sectors. The group was ranked at the 2nd position by Business World in May 2013 in the middleweight organisations category, and had earlier debuted at 337 position in ET Top 500 Companies.

Manoj Kumar, Clout Communications, +91 9811135420,