Press release from Business Wire India
Monday, August 05, 2013 11:25 AM IST (05:55 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Business services, Information technology, Media & entertainment, Retailers; Technology
SmeSauda Betting Big on Retail Printing and Billing Products (Point of Sale Products)

New Delhi, Delhi, India, Monday, August 05, 2013 — (Business Wire India) — Smesauda (‘The Online SME supermarket’), India’s leading B2B ecommerce portal is now betting big on the Retail Printing and Billing (POS) segment. Having launched a product line expansion in this category late in 2012, a visibly excited Priyankar Baid, Founder, smesauda, reflected upon the “growth story” and the underlying “opportunity” the 2 year old company is looking to unearth in the booming Indian Retail setup.

“The tipping point has been the growing awareness of the unorganized retail marts about usage of retail printing and data capturing solutions. Most of our growth last year was from the SME component of Indian retail, the everyday mom and pop stores, who have now started installing a thermal printer for billing or a barcode scanner for operational tracking and efficiency. Earlier these billing solutions were the norm at giants like the Bigbazaars and Easydays of the world but today the small retail shops are installing these machines to process cash receipts and bills efficiently. The growth story has unearthed a big opportunity for Smesauda as far as the retail printing segment is concerned.”

For an industry which is growing at an annual rate of 15-20%, the growing demand from small retail segment has driven all leading manufacturers like TVS, WeP, and Epson to introduce new Point of Sale products. Smesauda has been one of the key suppliers for these brands in the e-commerce space for close to a year now and has been clocking a steady double digit growth in the retail printing segment. The other product categories Smesauda has got aggressive in the past year include POS (Point Of Sale) System, regular Billing Machine, Barcode Scanner and Receipt Printer. This is the comprehensive set of categories which complete the circle in retail billing solutions.

“This has been a year of self-discovery for us when it comes to understanding the needs of the SME segment beyond office equipment. We will be introducing 3-4 product categories and expanding the brands that we carry by the end of this quarter in the retail solutions segment which will further augment the current lines” outlines Baid in the closing minutes of the meeting.

Priyankar Baid,, +91 9818604506,


If you wish to change your Business Wire India selection please click on this link and use your personal username and password to login.

Submit your press release at