Neo
Wednesday, August 21, 2013 02:15 PM IST (08:45 AM GMT)
Editors: General: Consumer interest, Entertainment, Food & drink; Business: Business services, Media & entertainment, Retailers
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Neo Taste Success with ‘Ghar Jaisa’ Concept
Neo launches more variants to meet the surging demand

New Delhi, Delhi, India, Wednesday, August 21, 2013 — (Business Wire India) — One of the fastest growing sectors in FMCG market is the dairy segment. This space is dominated by the established National and International brands. Amidst of this a new player, NEO Milk Products, ventured into B2C with their ‘Ghar Jaisa’ Dahi in March 2013. In a short span of just 5 months this dairy company saw immense success. Neo Milk Products came in the market with ‘Home Taste’ Dahi, Probiotic Plus Dahi and Low Fat Dahi and at present they have 25% of the market share in retail trade. Post the success, now company is diversifying into other dairy products to meet the demand of their target group cum fans.

Prior to this diversification in retailing segment, this Gurgaon headquartered company, was manufacturing Dahi & Sweetened Condensed Milk in bulk form that was being supplied to Hotels, Restaurants, Institutions and Industries. Now Neo Milk Products Pvt. Ltd. has started reaching out to the consumers directly in the Delhi & NCR region with the ‘Ghar Jaisa’ concept under the brand name ‘NEO’. One of the plus points of the brand is their pricing; the products are available at a lower price as compared to the established competitors. By means of aggressive promotions, schemes and launches, the company anticipates 5-8% of total market share by the end of the fiscal year, which is a big deal for a local entrant.

Talking about new launches, the company, the company has rolled out flavored yogurts and Mishti Dohi, using the same proprietary technology, to tingle the taste buds of the consumers. The Flavored Yogurts are made from 100% pure pasteurized toned milk added with the flavors of mango, strawberry and blueberry respectively. These are packed with all natural goodness of yogurt including calcium and protein. Mishti Dohi, the famous Bengali sweet specialty and the sweetest product of Neo family was recently launched to keep the sweet cravings of the consumer at bay. These products are available at Modern Trade outlets like Big Bazaar, Reliance, Sabka Bazar, Spencers as well traditional kirana outlets.

Mr. Dinkar Suri – President & Director, Neo Milk Products Pvt. Ltd, shared, “Going by the success of our dahi variants and an excellent sales record prompted us to launch Mishti Doi and Flavored Yogurts. Our philosophy is in helping our consumers have a healthy life that leads to happiness in their day to day living.” He further adds, “Since festive is nearing, Neo hamper can prove to be a healthy and a tasty gift for your near and dear ones.”

Neo will soon churn out more dairy products for its consumers.

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Ms. Deepa Raj, Fourth Estate, +91 9999029801, deepa.raj@fourthestateindia.com