Frost & Sullivan
Tuesday, August 27, 2013 11:30 AM IST (06:00 AM GMT)
Editors: General: Economy, People; Business: Business services, Energy companies, Information technology, Real estate; Technology
If Growth is Your Next Agenda, Frost & Sullivan Recommends the USD 10 Trillion Market Opportunity in MENASA, that is yet Untapped

Mumbai, Maharashtra, India, Tuesday, August 27, 2013 — (Business Wire India) — The Middle East, North Africa and South Asia (MENASA) has been one of the world’s booming regions in the last couple of years. MENASA recorded a combined GDP of USD 8.3 trillion in 2012, achieving a growth rate of more than 3.5 per cent over the previous year. With sustained long term growth plans and anticipated revival of the global economy in the next two to three years, the combined GDP of MENASA is expected to reach USD 12.3 to 12.8 trillion by 2022-23.

Further, Frost & Sullivan’s Mega Trends envisage significant opportunities in MENASA across key sectors such as Infrastructure Development, Power and Water, Real Estate, Oil and Gas, Manufacturing and Healthcare by 2022-23. (Click here to see the region-wise per cent share of Investment Opportunities)

According to Samita Khawar, Head of Growth Implementation Solutions, Frost & Sullivan, MENASA, “The combination of numerous countries and lack of availability of relevant information can leave companies with a daunting task of how to approach their expansion plans. While “how” is the biggest question that is generally asked, a better starting point is “where”. The specificities of regions, countries, and even markets within countries mean that the entry strategy generally needs to be customized to the strategic needs of the client.” Frost & Sullivan with its in-depth research and analysis helps organizations in identifying and making their strategic growth moves.

Frost & Sullivan recommends a Five-Stage pragmatic prioritization model for geographic expansion.

Stage I – High Level Prioritization: External Analysis of geographies based on macroeconomic variables and filtering potential markets based on high level metrics.

Stage II – External Filter : In-depth analysis of markets identified for maximum returns

Stage II – Internal Analysis : Identifying Internal Capabilities and understanding change readiness before developing an expansion plan

Stage IV – Gap Analysis : Analysis of Gaps between available and required Resources and Capabilities for new market entry

Stage V-Strategic Roadmap : Key Milestones and Timing of Entry into prioritized markets

The above model prioritizes markets based on the opportunity size with minimal risk balanced against management capacity, resources, and a rigorous risk mitigation strategy thus ensuring maximum returns on efforts and investments. Frost & Sullivan endorses a structured and insights-based evaluation of growth and expansion options, as the right approach for leveraging MENASA’s yet untapped, USD 10 Trillion cross-industry opportunity.

Frost & Sullivan’s Growth Implementation Solutions Team not only assists clients with what their strategy should be, but also takes it a step forward by hand-holding them through each stage of the implementation process. Its recently authored Whitepaper titled “Embarking on Growth in MENASA (Middle East, North Africa and South Asia): Key Considerations for Geographic Expansion” is part of the Growth Implementation Solutions being offered by Frost & Sullivan. Besides providing a snapshot of the opportunities that lie in MENASA, the whitepaper also provides details of the strategic prioritization model for geographic expansion touching upon critical factors, key considerations for decision making, and the broad guidelines on what the “right approach” should be.

To receive a copy of the Whitepaper or to get in touch with our Growth Implementation Solutions Team, send an email to Ravinder Kaur/Nimisha Iyer at with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, the Whitepaper will be sent to you by e-mail.

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To view the Key Industry – Investment Opportunities (per cent share), MENASA, please click on the link gievn below:

Key Industry Investment Opportunities, MENASA
For picture(s)/data to illustrate this release click below:
Key Industry Investment Opportunities, MENASA

Ravinder Kaur, Corporate Communications – South Asia, Frost & Sullivan, +91 9940141714 / +91 (44) 66814413,
Tanu Chopra, Corporate Communications – Middle East, Frost & Sullivan, +91 9820480089 / +91 (22) 40013437,
Nimisha Iyer, Corporate Communications – MENASA, Frost & Sullivan, +91 9820050519 / +91 (22) 66072004,