Press release from Business Wire India
Source: Sarjan Watertech India Pvt. Ltd.
Thursday, July 18, 2013 10:36 AM IST (05:06 AM GMT)
Editors: General: Consumer interest, Entertainment, Food & drink, People; Business: Business services, Household & personal care products & services, Media & entertainment; Technology
Sarjan Launches ‘Purella’- Gravity Filtration Water Purifiers at Rs. 2099/- for Semi Urban Indian Consumer

Ahmedabad, Gujarat, India, Thursday, July 18, 2013 — (Business Wire India) — Sarjan Watertech Pvt. Ltd India’s largest water purification and Filtration Company that is renowned for its world class standards and fast growth has launched Purella – Residential Water Purifiers. With vast experience in the water purification sector, the company looked at large Indian Semi Urban target segment to get purified drinking water at a very low price.

Since its inception, Sarjan has always been one of the leading manufacturers and suppliers of water purification components for industrial, commercial as well as residential sectors.

Purella has always been that one name, which you could unhesitatingly trust. Purella water-filtration systems & solutions offer a promise of bringing nothing but unbridled happiness in your life, happiness through health and surety. The cutting edge technology that the company employs ensures that even the minutest of contaminants and the most resilient of microbes cannot get through, rendering your water chemically and micro-biologically safe.

Purella products, not only provide the highest level of purity, but also present ease of installation and functionality, space optimality, least amount of maintenance and a sense of responsibility towards the environment, by way of innovations that are ecologically sensitive.

“With a view to extend our expertise in the residential sector, we introduced ‘Purella’, which is the company’s comprehensive range of Residential Water Purification Systems. ‘Purella’ introduces different variations in water purifiers like Offline Purifier, UF purifier, RO purifier, and RO plus UF purifier that are styled on the outside by contemporary colors with distinctive edges and curves. On the inside, the purifiers are powered by a unique Gravity Filtration technology that safeguards drinking water from even the minutest of chemical or microbial contamination. Gravity Filtration also ensures the retention of the natural taste of water”, says CMD Sunil Trivedi.

“Purella purifiers also come with a completely non-electric option, simplicity of use to use and ease of maintenance. The per litre cost turn out to be less than 20 paisa in case of Purella that make them ideal for any residential use”, adds Sunil.

Says Trivedi “Sarjan has always delighted its customers with the best products that are manufactured with a human friendly technology that offers a long-term solution to all purification needs, retaining its original taste and essential minerals/vitamins”.

“Purella is an excellent product. I have been using it for the past three months and I am quite satisfied. The water taste is excellent,” says proud Mrs. Rajni Bakshi from Amritsar who is one of the first few owners of Purella.

“We have worked out a business plan for small timers who want to start their own business in Semi Urban Areas. Young aspiring educated first gen entrepreneurs are coming forward to be channel partners and we are whole heartedly encouraging them. The business module is to make them invest a small amount and then guide them on selling Purella to earn minimum Rs.10,000/- a month, initially. This grows as the volume picks up.” adds Mr. Sarjan Trivedi Director Marketing.

About Sarjan Watertech India Pvt. Ltd.

Founded in 2003 by its prolific Managing Director Sunil Trivedi, Sarjan has harnessed a profound understanding of purification processes and technologies to produce the highest quality water purification systems as well as components.

It is today the largest end-to-end water purification and filtration company serving almost the entire strata of consumers, be it Industrial, commercial and personal users. It owns three major brands: QTec Component Systems; Primo Industrial Water Systems and Purella Domestic Water Purifiers.

Sarjan is also the single largest OEM suppliers to quite a few major brands of India.

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Sunil Trivedi, Sarjan Watertech India Pvt. Ltd., +91 9925608080,


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