Press release from Business Wire India
Source: Panasonic India
Wednesday, July 10, 2013 03:30 PM IST (10:00 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Electronic appliances & components, Information technology, Major diversified industrial groups, Media & entertainment, Retailers; Technology
Panasonic Rolls Out Three New Cameras to its Mirrorless Series

Mumbai, Maharashtra, India, Wednesday, July 10, 2013 — (Business Wire India) — Panasonic recently added three new cameras to its Mirrorless series- the GX1, G5 and GH3. Each of the new models feature a unique, innovative design and a range of improved imaging technologies providing excellent additions to the G Series. These cameras are a joy to use and make it easier to capture superior quality images in all types of shooting environments. The price range of the cameras ranges from Rs. 22,000 to Rs. 99,990.

GH3-For Explorers at Heart

The camera offers smooth high-definition progressive scanning, a host of recording formats, and a heat-dispersing design for extended shooting fun. At the heart of the DMC-GH3 are a re-engineered 16.05-megapixel Live MOS Sensor. To maximize the resolution of the newly developed Live MOS Sensor, the image sensing block is designed as an integrated unit. The new filter optimizes the conventionally conflicting effects of increasing resolution while suppressing moire. The camera also features the new Venus Engine which has an unprecedented ability to process both still and video signals with razor-sharp clarity. A rugged magnesium alloy body with a splash proof, dustproof design makes the DMC-GH3 tough enough for active outdoor use. To assure superior image quality, LUMIX G lenses feature advanced coating technologies, such as Nano Surface Coating or multi coating, to effectively prevent lens aberration. In the DMC-GH3’s Contrast AF system, the image sensor doubles as the AF sensor to resist any mechanical margin of error. Compared with Phase Difference AF, the focusing is precise even at small F-numbers. The DMC-GH3 uses a variety of advanced recording media, including the SDXC, SDHC, and SD Memory Cards. It lets you transfer your valuable shooting data at lightning fast speeds. The camera also has a built-in Wi-FiĀ® (IEEE 802.11 b/g/n) function. By installing LUMIX LINK 2.1 or newer, a dedicated application compatible with iOS and Android for smartphones and tablets, you can enjoy a new shooting style using Wi-Fi. The DMC-GH3 is an exceptional creative tool. It’s easy to carry anywhere, a joy to use, and powerful enough to take you as far into photography as you want to go. Price: Rs. 99,990 Body, Rs 154990 with 14140 lens.

GX1-Created for the truly demanding photographer

Created for the truly demanding photographer, the 16.0-megapixel Live MOS Sensor, ensures that camera delivers absolute image quality with cutting-edge technology. With the dedicated circuit, which reads out signals with minimum noise, the level of noise is significantly suppressed by more than 66%. Also, the high speed Venus Engine image processor boasts excellent performance with the adoption of noise reduction technology for even higher image quality. The DMC-GX1 features the approx. 0.09 second of ultra-high speed Light Speed AF* which is achieved by reducing the detection time for focusing by the synchronization of the lens and the sensor at 120 fps. Electric zoom lever on the left side of the lens barrel makes it smoother to zoom when concentrating on the shutter operation with the right hand. The ultimate design combines easy usability for intuitive operation with eye-catching beauty. The grip of the camera provides a comfortably firm hold, and the body texture suggests luxury throughout. The DMC-GX1 is an advanced photographic control tool for recording not only great photos but also beautiful full HD 1,920 x 1,080 videos. LUMIX’s pursuit of image quality has come this far. Superb image rendering produces lifelike textures and natural atmospheres with remarkable transparency, while crisp, edge-to-edge contrast and a unique Nano Surface Coating minimize ghosts and flaring. This camera brings new and exciting discoveries with almost every shot. This is the one you’ll want to own forever. Price: Rs.34,990 with 1442 mm lens.

Harness Your Own Creativity with the G5

This camera inherits all previous innovations, with new image rendering capabilities and nimble mobility, while also optimizing video performance. Panasonic has added its original pixel mix technology and the inherent high speed of the CMOS sensor to the 16.05-megapixel Digital Live MOS Sensor. The Venus Engine applies advanced signal processing to both photos and video, and attains exceptional noise-reduction performance with the combination of 3D Noise Reduction (3DNR) and Multi-process Noise Reduction (MNR) systems. The DMC-G5 features two types of noise reduction: Multiprocess Noise Reduction, which optimizes the noise reduction in the bright parts of the image for both single* and burst shooting, and 3D Noise Reduction, which applies optimal noise reduction by differentiating the edges and the smooth parts of the image in single shots. The incredible speed of the DMC-G5 precisely captures moving subjects. It features the world’s fastest level of auto focusing, called Light Speed AF, which is achieved by reducing the detection time for focusing by doubling the drive speed from 60 to 120 frames per second.* The DMC-G5’s high-speed, high-precision AF functions operate even while shooting videos. The DMC-G5 records high-resolution Full-HD 1,920 x 1,080 60p (NTSC)/50p (PAL) videos with 28 Mbps videos in AVCHD Progressive (MPEG-4/H.264) format. Price: Rs. 37,990 with 1442 mm, Rs. 43,990 with 1442 and 45150 mm lens.

Talking about the new range, Mr. Manish Sharma, Managing Director, Panasonic India said “The launch of these cameras yet again reinforces our strength in introducing new and revolutionary products in the market. I believe that these cameras would surely create excitement among Indian consumers who are dynamic and vibrant and receptive to new products and technologies.”

About Panasonic

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.85 trillion yen for the year ended March 31, 2012. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company’s website at

About Panasonic India

Panasonic makes available in India its wide range of consumer electronics, home appliances like LCD & Plasma TVs, DVD players, Home Theatre Systems, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners and a wide range of system products including communication ones like Phones, High Definition Videoconferencing, Professional Audio Video products like broadcast cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards and Security solutions. The company currently has a workforce of about 12,500 in India. For more information on the company and the Panasonic brand in India, please visit

To view the photograph, please click on the link given below:

GH3-For Explorers at Heart

GX1-Created for the truly demanding photographer

Harness Your Own Creativity with the G5
For picture(s)/data to illustrate this release click below:
GH3-For Explorers at Heart
GX1-Created for the truly demanding photographer
Harness Your Own Creativity with the G5

Richa Sethi, Panasonic India, +91 9560498765,
Malvika Sinha, Genesis Burson-Marsteller, +91 9873382955,


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