Press release from Business Wire India
Source: Kreative Access Media, Neomobile
Wednesday, July 24, 2013 02:45 PM IST (09:15 AM GMT)
Editors: General: Consumer interest, Entertainment, Fashion, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Information technology, Major diversified industrial groups, Media & entertainment, Telecommunications; Technology
Neomobile and Kreative Access Media Brings-in Cutting Edge Bollywood and Fashion Content
Mumbai, Maharashtra, India, Wednesday, July 24, 2013 — (Business Wire India) — Neomobile, the global mobile commerce group, partners with Kreative Access Media, the leading Indian entertainment content provider to ensure the best content to all its Indian mobile users.
Neomobile, the global Mobile Commerce Group, has signed a mobile content distribution agreement with Kreative Access Media, one of the largest and leading Indian Entertainment content provider, who will be Neomobile’s official Bollywood and Indian fashion content provider.
Kreative Access Media, one of the largest and leading Indian Entertainment content provider, has signed a Mobile Content Distribution Agreement as the official Bollywood and Indian Fashion content provider with Neomobile Group, the global Mobile Commerce Group.
Kreative Access Media will leverage on its in-house capabilities in the content development and dissemination space, to provide packaged Indian entertainment- and-lifestyle-based content to Neomobile.
Neomobile Group will leverage on its expertise to ‘bundle’ and distribute the content as part of its Direct-to-Consumer (D2C) service focused on the specific interests, lifestyle and needs of India’s mobile users on the mobile internet with various mobile network operators in India.
Thomas Blonz, Neomobile Executive Director (Europe and India) commenting on the partnership says: “The partnership with Kreative Access Media, with its reputation for providing cutting-edge Bollywood and fashion content services, will help us consolidate our leadership position in entertainment by firmly establishing our presence in India for these services. This augments our strong market presence of D2C services that we currently provide to selected operators in India and we believe we can create a truly compelling value proposition to telecom operators and consumers across India.”
“We are incredibly excited about coming together with Kreative Access Media to create a larger and engaging portfolio of world-class content services in India,” says Vikas Sharma, Neomobile India Country Director, “we are thrilled to bring the power of near real-time content and platform to boost our existing and planned carrier deployments and services.”
Speaking on the association with Neomobile, Dheerraj Seth, Director at Kreative Access Media says: “we are excited with our alliance with Neomobile, who is making strides in the Indian D2C market with leveraging on its successful formula in the global mobile entertainment space. We feel confident that the content provided by Kreative Access Media will further enhance the richer experience as part of Neomobile’s content offering to the India’s mobile users on the mobile internet. We would soon be exploring opportunities in the growing mobile entertainment space to further strengthen our relationship with Neomobile.”
About Kreative Access Media (www.kreativeaccessmedia.com):
Founded in 2004, Kreative Access Media is one of the largest and leading Indian Entertainment content providers, focused on Bollywood, Indian Fashion and Lifestyle content, to major firms across the US, Canada, UK and India. Kreative Access Media has successfully grown the business across multiple media platforms like Television, Web, Publication and Mobile. With time, Kreative Access Media is expanding horizons and in addition to offering Digital Media Content Generation and Marketing expertise, it has also set up an Ad Agency, Production House, Event Management, and a full-fledged Celebrity and Talent Management team.
About Neomobile (www.neomobile.com):
Neomobile is a global Mobile Commerce Group at the forefront of the new mobile ecosystem.
Established in 2007, Neomobile is today a global leader in Mobile Entertainment, highly visible in Europe, Latin America and India. The Group’s offer comprises a wide range of innovative and attractive mobile commerce solutions, covering the entire device suite – feature phones, PCs, smartphones and tablets distributing interactive digital content and services globally. Neomobile reached a leadership position in Mobile Payment, offering its Onebip solution and its mobile advertising know-how to web and mobile merchants in 70+ markets. With almost 300 experts in mobile, Neomobile is headquartered in Rome, having offices in London, Paris, Madrid, Milan, Reus, São Paulo, Beograd, Istanbul, Berlin, San Francisco, Ciudad De México, Bogotá and Mumbai.
For more information – www.neomobile-blog.com – Twitter @Neomobile_group
Kommal D Seth, firstname.lastname@example.org
CONSUMER, ENTERTAINMENT, FASHION, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, IT, GROUPS, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY
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