Press release from Business Wire India
Source: Neo
Wednesday, July 10, 2013 03:00 PM IST (09:30 AM GMT)
Editors: General: Consumer interest, Entertainment, Food & drink, People; Business: Business services, Media & entertainment, Retailers; Healthcare
Neo Milk Products Stirs Up the Yogurt Industry

New Delhi, Delhi, India, Wednesday, July 10, 2013 — (Business Wire India) — Neo Milk Products gears up to with never tried before brand promotions in yogurt industry

Neo launches more variants to meet the surging demand of target group

Indian Yogurt Industry is undoubtedly becoming a battle ground, with many National and International brands aiming to attain the top slot in the industry. These brands are helping to fuel a boom in India’s yogurt industry. Taking the leverage of the growth, the yogurt segment is being eyed by giant players, amidst of this battle for survival of the fittest; a new local entrant takes national and international players head on with their aggressive market promotions. Neo Milk Products, a newly established local player has entered the industry to give neck and neck competition to the already established players and to win over customers.

After the successful launch of Neo ‘Home Made’ Dahi and its huge market success the brand comes up with two more variants namely Probiotic Plus Dahi and Low Fat Dahi. The company comes up with these variants to give a boost to the health of its customers. With this sole motto of ‘healthy food and healthy living’ Neo is leading its way. This product is available in more than 1000 retail outlets in Delhi & NCR covering both Modern Trade outlets like Big Bazar, Reliance, Sabka Bazar, Spencers as well traditional kirana outlets.

In the midst of huge marketing competition Neo has successfully made its way apart with its innovative marketing stunts. Recently Neo has sponsored the much awaited ‘The Great India Kitchen Festival’ and with their new scheme on brand promotion that have never been practiced before in this industry Neo is heading a campaign to beat the heat by winning a trip to London. This campaign is an opportunity for all yogurt lovers to visit London and give a miss to the scorching summer of India. The campaign is valid till 20th July 2013. Apart from these large scale promotions, Neo is leaving no stones unturned on small scale promotions. Associating with Modern Trade outlets and Residential Apartments and health related events are few efforts to reach their target group. Being a local player, Neo is not compromising on any strategies to build their own niche in this market ruled by established brands.

Neo is trying to stir up the Rs. 750 crore yogurt markets by dwelling upon aggressive promotions in order to create distinct brand equity of their brand.

Ms. Deepa Raj, +91 9999029801


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