Press release from Business Wire India
Source: Sound Tree Media
Friday, July 05, 2013 03:00 PM IST (09:30 AM GMT)
Editors: General: Consumer interest, Entertainment, People, Social issues; Business: Advertising, PR & marketing, Business services, Media & entertainment
Meghalaya Icon 4 2013 to Uncover Musical Gems in North East India
Sound Tree, in association with Meghalaya AIDS Control Society and Lelangki, proudly presents one of the grandest spectacles of musical talent in Meghalaya

Shillong, Meghalaya, India, Friday, July 05, 2013 — (Business Wire India) — Sound Tree Media, a comprehensive music marketing company focussed on Indian independent music, today announced its association with Meghalaya AIDS Control Society and Lelangki, in the state’s biggest and most spectacular music talent hunt, Meghalaya Icon 2013.

Meghalaya Icon 4 carries a total cash prize of over Rs. 2.5 lakh and is being extended to include 7 major districts of Meghalaya as compared to three last year. The concert, running consecutively in its fourth year now, is expected to attract about 4000 people, who will gather to watch 11 bands slug it out live on stage chosen out of a total of 75 entries to win the grand prize of Rs. 1,00,000/- and become brand ambassadors for the awareness on HIV/AIDS (MACS).

Speaking on the occasion, Ashutosh Bhattacharya, CEO, Sound Tree Media, said, “Meghalaya Icon is a brilliant unification of two great causes – encouragement of young talent and HIV and AIDS awareness. At Sound Tree, we are always excited about the prospect of employing the power of music for social change and impact. Needless to say we are proud to be associated with Meghalaya AIDS Control Society and Lelangki, to bring such an inimitable musical experience to the people. There is a lot of untapped talent in the North East and we want to be instrumental in bringing them to the forefront.”

Dr. E. Chyne, Current Project Director of Meghalaya AIDS Control Society said, “We are happy to see this initiative getting stronger and bigger every year. We have been able to spread awareness about HIV and AIDS very strongly through this campaign and would like to thank Sound Tree, Lelangki and all those who have partnered with and supported us in making this happen.”

“Red Ribbon Superstar Meghalaya Icon 4 2013 is an event that has been sponsored by Meghalaya AIDS Control Society to create awareness on HIV/AIDS using music as a platform. As event partners for this cause we have had an amazing learning experience. A total of six district events, one Grand Finale and getting over 75 acts to register from all over the state has surpassed all previous records in terms of participation. Lelangki is also extremely grateful that Sound Tree came in at the right time as the Support Partner which has truly given this event a leverage that it has not had in the previous years” said Andreas War, CEO, Lelangki.

The concert is scheduled to happen on the 6th of July, 2013 at Laban Sports Club Ground, Shillong.

For details –

About Sound Tree Media

Sound Tree Media Pvt. Ltd. is a comprehensive music and entertainment company with its core focus on independent music. The independent music scene in India is on the rise and more and more people are beginning to realize the talent and culture that this country has to offer globally. Driven by passion for music and culture, and equipped with individual professional experience, Sound Tree has come together to become a force in this still fledging but very high potential industry.

Sound Tree is dedicated in its resolve to work towards promoting independent artists and music, and also ensure that the business of music and performing arts becomes a respectable and financially lucrative option. The core idea is to build partnerships and create a strong alternative entertainment and cultural ecosystem in the country.

Sound Tree’s areas of operations include Festival and Events, Music Marketing, Artist Management, and Programming. For further information please visit www.Sound

Minal Kakkar, +91 7838763843,
Bincy Babu, +91 9818321186,


If you wish to change your Business Wire India selection please click on this link and use your personal username and password to login.

Submit your press release at